Newsroom
Find the latest news and information about Upfield and our brands.
About Upfield
People around the world are embracing plant-based foods for both health and ethical reasons. We are the authority in plant-based nutrition and the leading producer of plant-based spreads globally. Our vision for a “Better Plant-Based Future” drives positive change in people’s health, their daily lives and our planet’s sustainability.
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We are the largest plant-based consumer products company in the world
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COUNTRIESour products are sold in
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Global producer ofPlant based spreads
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established an AUTHORITY in the spread’s category
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ASSOCIATES who are all passionate foodies
Our Brands
Around the world, consumers know and love our products, including our iconic brands FLORA, RAMA, BLUE BAND, PROACTIV, BECEL, and COUNTRY CROCK.
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Sustainability
Sustainability
How We Hit the Target of 100% Sustainable Palm Oil
Here at Upfield, we have a vision for a “Better Plant-Based Future”. A future that drives innovation in...
Podcast
Podcast
Our First Podcast
We’re so excited to bring you the first episode of Podfield, a podcast we’ve created to share interesting...
Press Release
Press Release
UPFIELD announces investment of €50m into future of Plant-Based foods
• Upfield, the leading producer of plant margarines, spreads and cheeses has announced the intent to open a...
Press Release
Press Release
I Can’t Believe It’s Not Butter!® Original is Now Certified by the American Heart Association Heart-Check Food Certification Program
Hackensack, NJ, June, 2020 – I Can’t Believe It’s Not Butter!® Original, the unbelievably delicious buttery spread known for...
Press Release
Press Release
Country Crock® and No-till on the Plains Introduce Cover Crop Collaboration
New program supports soil health partnerships with Kansas-area farmers Hackensack, NJ and Berryton, KS – Country Crock®, an...
Recipes
Recipes
The S’more you eat, the better you feel. Try plant-based for Christmas
Plant-based eating is spreading, and it has never been easier! We are becoming increasingly aware of the effect...
Nutrition
Nutrition
The surprising evolution of plant-based margarine
What does Napoleon III have to do with the development of margarine? Quite a lot, as it turns...
Press Release
Press Release
Flora™ Debuts in U.S. with New Flora Plant Butter
Flora Plant Butter brings plant-based culinary-inspiration to home chefs HACKENSACK, NJ – August 6, 2020 – Upfield, the...
Press Release
Press Release
Upfield to introduce carbon labelling on 100 million packs by end of 2021
World’s leading plant-based nutrition company encourages consumers to make more sustainable food choices Amsterdam, 10 August 2020 –...
Nutrition
Nutrition
Top 20 Myths About Food & Nutrition
With a constant influx of contradicting scientific studies, journalistic exposés and video documentaries all telling us the latest...
Press Release
Press Release
Upfield Group B.V. Closes Purchase Of Arivia, Leading Producer Of Plant-Based Cheese
Amsterdam, Netherlands, January 16, 2020 – Today Upfield Group B.V., the global leader of plant-based butter and spreads...
People & Community
People & Community
How We’re Supporting SDGs Through Community Involvement
At Upfield, we have a vision for A Better Plant-Based Future: we know that a reduction in meat...
News
News
Statement from Upfield Group CEO David Haines
We’re currently in the midst of a global challenge that requires the best of all of us; to...
News
News
Upfield Launches New Flora Plant™ in Austria
New Flora Plant™ marks a leap forward inplant-based eating for dairy butter lovers Rotterdam, Netherlands, 24 October 2019...
Press Release
Press Release
Upfield Group B.V. Acquires Arivia, Leading Producer of Plant-Based Cheese
Amsterdam, Netherlands, October 17, 2019 – UpfieldGroup B.V., the global leader of plant–based butter and spreads today announced...
News
News
Upfield Announces Strategic Partnership with Starling
Upfield Announces Strategic Partnership with Starling (Earthworm and Airbus) to Leverage Satellite Data to Help Validate Their Commitment...
News
News
Country Crock® Introduces New Plant Butter
New Country Crock® Plant Butter marks a leap forward in plant-based eating for dairy butter lovers HACKENSACK, NJ,...
Press Release
Press Release
Upfield Appoints Tim Brown as new Regional CEO for the Americas
ENGLEWOOD CLIFFS, NJ, 05 August 2019 – Upfield has appointed Tim Brown as its new Regional CEO for...
Press Release
Press Release
I Can’t Believe It’s Not Butter!® Launches New “Spread No Drama” Campaign
I Can’t Believe It’s Not Butter!® Encourages Consumers to Cut the Drama, Not the Taste When It Comes...
News
News
Flora Champions Plant Goodness as it Reformulates it’s Entire Portfolio to Become 100% Plant-Based
GREAT TASTING new formulation containing no artificial preservatives, colourings or flavourings In a move that will transform the...
For Investors
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Grow with us
Want to join the movement for a Better Plant-Based Future? Visit our Careers page to find out how our Associates are making a difference and what it’s like to work at Upfield.
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