Category Manager (Walmart and Club)
Job Title-Category Manager (Walmart and Club)
Location- Rogers, Arkansas, United States
Reports to- Isela Rodriguez, Head of Category Management, United States
Want to make an impact where it matters?
At Upfield our mission is clear: to make people healthier and happier with great tasting plant-based nutrition products that are good for you and better for our planet.
Upfield was formed in July 2018 with the spin-out of the spreads business from Unilever through the investment by KKR.
We are the #1 producer of plant-based spreads globally, and we believe in doing what’s right for our people, our customers and the planet.
We’ve got iconic brands like Country Crock, I Can’t Believe It’s Not Butter, Rama, Blue Band and Flora that people all over the world know and love. We’ve been a trusted category leader since 1871 and yet we feel like we’re only just getting started.
Performance, Passion and Care define who we are as a company, how we work every day, and the responsibility we feel toward our Associates, our consumers, our business partners and our world.
We have big ambitions to grow this business and we want to attract the right people – those that love what they do, thrive on responsibility and are looking for limitless career defining opportunities.
You’ll have to enjoy working in a fast-paced, demanding environment and it will take hard work and determination; we will give you the ownership you need to make an impact.
You will be expected to be make a solid commitment to the position and you will be expected to deliver on what you undertake. We’ll give you the freedom and flexibility to do your job.
If you want to make an impact where it matters, apply now!
#upfielders #upfielder #upfieldglobal
Purpose of the Job:
We are Upfield, the global experts in plant butters, margarine, creams and oils. We believe in great tasting plant-based alternatives to everything dairy. Upfield develops ingredients and products that help prepare delicious food which delights consumers and manages the complexity of dietary preferences and budget constraints of today’s families all without compromising on taste. With more than 100 years of heritage and the most trusted brands in the industry, Upfield is all about being good for the planet while doing good for the tastebuds and wallets of our customers.
Our Category Management team turns insights into action and positively impacts retailer and category growth. We are hiring a Category Management Manager to work on the Butter and Spreads Category at Walmart, Club stores (Sam’s, BJs, and Costco), and online to be a strategic business partner to the buyers. The goal is to help each retailer increase sales and profitability of the category in a sustainable way that continues to meet the needs of the different consumer segments in the category.
As a Category Management Manager, you will proactively share insights and trends that help the buyers shape the future of the category. You will be the go-to person when the buyer has a question about the category, its shoppers, and consumers. You will use your natural curiosity to find out why something happened and convert the “why” into a story that results in actions that grow the category at Walmart, Club Stores, and online.
You will analyze Retail Link, Walmart OVT, and Madrid data, along with Nielsen Panel and any additional loyalty card data to which Upfield subscribes. You find data exciting because through it you can see and tell a story. Your job will be to build that story using data and shopper/consumer insights for each of the different regions of the US in which Walmart and the Club teams are located. You will also be responsible for translating shelving guidelines and category growth initiatives into something that makes sense for each region’s shopper.
Your key duties will be:
1. Serve as trusted advisor to the buyers proactively providing insights and analytics that are actionable and lead to category growth
2. Build the Customer Selling Story with sales partners for retailer innovation and planning meetings
3. Evolve the Upfield Category strategy work to a plan that works for each retailer
4. Provide big picture thinking to encourage tests, track results with meaningful measures, and apply the learnings to drive sales and customer satisfaction
5. Analyze panel, retailer specific data, and news articles for insight and strategy development
6. Deep Dive into each retailer’s shoppers and item level regional performance to influence decisions leading to the right assortment per region
7. Present/Develop recommended Shelving Guidelines for each region with recommended add/deletes
8. Work to influence the POG/Modular Relay process and run year-round updates, analyze sales results pre/post reset, and build strategies to improve the results
9. Support Digital/Walmart.com shopper and consumer insights
10. Deliver/Maintain Weekly Category Reports with insight call-outs on performance
11. Ad Hoc Analysis for accounts
An excellent Category Management Manager has extensive experience in understanding consumer needs and the retail environment. They know the differences between the multiple channels and how to play to each retailer’s strengths. They are also comfortable working independently or managing multiple projects and people at once. They know how to stay organized and focused on delivering in-full and on time. They’re comfortable in the weeds while not losing sight of the big picture. Exceptional communication skills are also a must as the ability to turn data into concise and action driven slides and measurable tests is key.
The ideal candidate has been in the consumer goods industry for 7+ years with over 4 years of proven experience as a category management manager/advisor or similar role. JDA proficiency, strong data analysis and analytical thinking skills are required. You must have a solid knowledge of category management, marketing, and sales principles. BS/BA in business administration, marketing or related field required, MBA preferred.
Travel is 15-30% as customer meetings, trade shows, trainings, and team meetings arise. Ideal candidate will know how to use JDA, Nielsen Panel, Nielsen AOD, Retail Link, and tools like Tableau or Power BI.