Building a Better Plant-Based Future together

PR Manager Upfield (Netherlands)

PR Manager
Location: Rotterdam, Netherlands

About us!
At Upfield our purpose is clear: we make people healthier and happier with nutritious and delicious, natural, plant-based products that are good for you, our planet; and with packaging that’s free from plastic.

We are the largest plant-based company in the world, and we believe in doing what’s right for our people, our customers and the planet. We’ve got iconic brands like Rama, Country Crock, Blue Band and Flora that people all over the world know and love. We’ve been a trusted category leader since 1871 and yet we feel like we’re only just getting started.

Performance, Passion and Care define who we are as a company, how we work every day, and the responsibility we feel toward our Associates, our consumers, our business partners and our world.

We have big ambitions to grow this business and we want to attract the right people – those that love what they do, thrive on responsibility and are looking for limitless career defining opportunities.

You’ll have to enjoy working in a fast-paced environment and it will take hard work and determination; we will give you the ownership you need to make an impact. You’ll have to deliver on the commitments you make. And we’ll give you the freedom and flexibility to do your job and build your own career.

#upfielders #upfielder #upfieldglobal

Your Personal Power!
At Upfield we want you to bring your ideas, your motivation and desire to succeed! This part of the role is up to you to complete.

Mission Statement
At Upfield our purpose is clear……Making people healthier and happier with great-tasting, healthy and natural plant-based products which are good for our planet!

About the Role!

Job Purpose

Purpose of the role

Do you want to be part of building a new company, transform the way we do marketing  You bring an entrepreneurial mindset, always put the consumer first and think digital first? This role will play a key role in building and strengthening engagement with our external stakeholders to bring the Global Mission to life in the Netherlands. In that case you might be the right person to lead Upfield’s PR marketing organization.

Reporting into the Head of Corporate Affairs and Communications for Europe and Middle East, the PR Manager is responsible for leading and executing the PR strategy for both our leading brands and category in market. You will use the levers of public relations to drive the agenda and reputation for our iconic brands, delivering against our noble purpose and business strategy at a local level.

Main Responsibilities

  • Working closely with the local marketing team deliver breakthrough PR campaigns which create ‘talkability’ for our leading brands.
  • Develop an always-on PR plan to deliver activity and news generation across the year for both Upfield and its brand, maximising key moments and cultural hooks.
  • Operate a highly effective day-to-day media relations function, managing proactive briefings with members of the press and handling reactive enquiries.
  • Lead and execute the category PR strategy in the Netherlands, against global communications guidelines.
  • Protect the reputation of the brand and ensure effective issues management working with the Global Corporate Affairs and Communications team.
  • Responsible for external local PR agency.
  • Manage the execution of local events with external stakeholders.
  • Manage PR reporting against KPI’s and global strategy.
  • Collaborate with cross functional teams such as marketing to ensure external communications meet business goals, manage stakeholder opinions and are coordinated with other activities.

About you!

  • We are looking for a passionate PR Professional,
  • Minimum 10 years of experience either in-house or agency with
  • Deep understanding of the local Dutch market, stakeholders, media landscape, strong network and media relations.
  • If you are a self-starter with loads of initiative, innovative and creative mind, with proactive and solutions-seeker approach, able to adapt fast in dynamic ever changing environment this is a perfect role for you!
  • To be successful in this role you will need strong interpersonal skills, with the ability to interface collaboratively cross-functionally and relate both globally and locally.
  • Mastering the Dutch language (fluent)

Interested in this role? 

Then hit the apply button now! You can apply until the 28th of January. After the closing date our Recruiter will review your cv and if we see a fit we will set up a telephone interview first. Once we both agree to a fit we move to the first face to face interview