Building a Better Plant-Based Future together

Category Leadership Manager, Natural Channels

Category Leadership Manager, Natural Channels

Hackensack, NJ


At Upfield our purpose is clear: we make people healthier and happier with nutritious and delicious, natural, plant-based products that are good for you, our planet; and with packaging that’s free from plastic.  We’ve got iconic brands like Rama, Country Crock, Blue Band and Flora that people all over the world know and love. We’ve been a trusted category leader since 1871 and yet we feel like we’re only just getting started.

Performance, Passion and Care define who we are as a company, how we work every day, and the responsibility we feel toward our Associates, our consumers, our business partners and our world.

We have big ambitions to grow this business and we want to attract the right people – those that love what they do, thrive on responsibility and are looking for career defining opportunities.


About the Role!

Our Category Leadership team turns insights into action and positively impacts retailer and category growth.

We are hiring a Natural Channels, Category Leadership Manager to lead category strategy for our Violife, non-dairy cheese brand, and develop best in class category solutions.  Building relationships with vendors, brokers, and the internal sales and brand teams will also be part of your duties with the ultimate goal of increasing sales and profitability of the business to drive sustainable growth.


Main Responsibilities

    • Localize National Strategy and deliver to direct and broker accounts.
    • Influence future planograms (POGs) by creating localized shelving recommendations for buyers highlighting adds and deletes.
    • Collect and report on POG schedules, share of shelf changes, and placement pre-& post resets.
    • Analyze sales results post reset and build strategy to improve upon the results.
    • Analyze panel, retailer specific data, and news articles for insight and strategy development.
    • Build Customer Selling Story with Sales partners for the retailer innovation and planning meetings.
    • Ensure Brokers understand the strategy and localize national strategy to execute plans accordingly.
    • Maintain templates for easier storytelling and ensure broker has tools needed.
    • Ad Hoc Analysis for accounts.


About you!

You’re a born leader: You have a team to run, and the know-how to do it.

You’re a strategy guru: You see the big picture and can localize it to the retailer at hand.

You’re a story teller: You’ve never met a data set you didn’t like and couldn’t explain.

You’re a dot connector: If a = b and b = c you see beyond that and all the way to z.


Minimum Requirements:

  • Bachelor’s Degree required, MBA preferred.
  • 3+ years’ experience in Natural Channels required, distributor/broker experience a plus.
  • Experience with Spins, Nielsen AOD Scan, Panel, IRI Unify. Power BI, JDA a plus.
  • Up to 45% Travel, dependent on retailer demand.


You’ll have to enjoy working in a fast-paced environment and it will take hard work and determination; we will give you the ownership you need to make an impact. 

You’ll have to deliver on the commitments you make. And we’ll give you the freedom and flexibility to do your job and build your own career.  

At Upfield we want you to bring your ideas, your motivation and desire to succeed! This part of the role is up to you to complete.


About Upfield!

We are the largest plant-based company in the world, and we believe in doing what’s right for our people, our customers and the planet.

We are a highly entrepreneurial fast-paced team running a multi-billion Euro business across 60+ countries with the mind-set of a start-up! We are agile, creative, fast-to-market and obsessed with customers and consumers.

If you want to make an impact where it matters apply now!