Building a Better Plant-Based Future together

Digital Marketing Manger Germany

As our first Digital Marketing Manager for the German market your first priority is to implement our global Digital Marketing strategy into the two markets. You will be our digital marketing expertise leader for our German portfolio, and responsible to build robust strategies in order to catalyse the awareness and affinity of brands in the Digital medium.


About the Job

One of your first assignments  is to deploy our Marketing Gold Plan in your market. This means migrating websites from Unilever to Upfield structures, implement new tools (CRM, DMP, etc.) and processes. You start with a blank sheet but you will receive the overall strategy from our global HQ, it is up to you to translate the global strategy so it works in your countries. Once the tools are implemented, you have the means to achieve ambitious targets thanks to the digital brand strategy you’ll implement.


More precisely, you:

  • Develop Content production strategy and plan for the Upfield portfolio.
    • Support development of Digital content strategies by brand.
    • Ensure food content strategy strategic clear and defined for and between brands.
  • Planning and implementation of multiple brand websites aligned to the ECRM strategy, building on the SEO & PPC activity to build education and awareness.
    • Turn the websites into insight-generating tools, gathering information on our users to allow optimal targeting
  • Define the best targeting strategy with the media agency (awareness phase) and our own Data Management Platform (conversion phase) to recruit new users
    • You decide how to use the data pool to run highly targeted advertising campaigns and drive conversions to registered consumers
  • Define the interaction templates for any interactive campaigns for our brands using Journey Builder in Salesforce Marketing Cloud.
    • Define a strategy to drive conversion of registered users and generate crucial consumer insights for our data strategy as a goal of such campaigns
  • Management of social media channel best practice for the portfolio, driving positive brand engagement in alignment to the overall Digital Marketing plan.


About you

To be successful in this role you must have at least 8 years relevant digital marketing experience , you know how to localize a global strategy. Maybe you are currently working on the Agency side and want to come inhouse and you have worked with other Food/FMCG brands in the past?  You are able to thrive in a start up environment, which can change at the drop of a hat. If you want to be part of building a new digital team, then hit the apply button now!

In the telephone interview, let me know what you think about our websites, be bold, be critical, tell it like it is.

Please send your motivation letter and cv in English only!

Are you ready to join us? Then hit the apply button now!  Part of the process will be a 30 minute telephone interview. If you are not ready yet and want to know more about the role, you can contact the Recruiter, Claudia Funk, on +31 615606591. You can also send a text, whatsapp or signal for faster communication!


Want to make an impact where it matters?

At Upfield our purpose is clear: we make people healthier and happier with nutritious and delicious, natural, plant-based products that are good for you, our planet; and with packaging that’s free from plastic.

We are the largest plant-based company in the world, and we believe in doing what’s right for our people, our customers and the planet.

We’ve got iconic brands like Rama, Lätta, Becel and Flora that people all over the world know and love. We’ve been a trusted category leader since 1871 and yet we feel like we’re only just getting started.

Performance, Passion and Care define who we are as a company, how we work every day, and the responsibility we feel toward our Associates, our consumers, our business partners and our world.

We have big ambitions to grow this business and we want to attract the right people – those that love what they do, thrive on responsibility and are looking for limitless career defining opportunities.

You’ll have to enjoy working in a fast-paced environment and it will take hard work and determination; we will give you the ownership you need to make an impact. 

You’ll have to deliver on the commitments you make. And we’ll give you the freedom and flexibility to do your job and build your own career. 

If you want to make an impact where it matters apply now!


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