Building a Better Plant-Based Future together

Channel and Category Development Manager, French West Africa (6 months Contract)

Job Title: Channel and Category Development Manager, French West Africa (6 months Contract)

Location: Abidjan, Cote D’Ivoire

Reports to: Channel and Category Development Manager, West Africa


This a position is  available  based on  a 6 month contract as  maternity cover


Want to make an impact where it matters?

At Upfield our purpose is clear: we make people healthier and happier with nutritious and delicious, natural, plant-based products that are good for you, our planet; and with packaging that’s free from plastic.

We are the largest plant-based company in the world, and we believe in doing what’s right for our people, our customers and the planet.

We’ve got iconic Consumer brands like Rama, Country Crock, Blue Band and Flora that people all over the world know and love. We’ve been a trusted category leader since 1871.

If you would like to join us, read on!

Performance, Passion and Care define who we are as a company, how we work every day, and the responsibility we feel toward our Associates, our consumers, our business partners and our world.

We have big ambitions to grow this business and we want to attract the right people – those that love what they do, thrive on responsibility and are looking for limitless career defining opportunities.

You’ll have to enjoy working in a fast-paced environment and it will take hard work and determination; we will give you the ownership you need to make an impact. 

You’ll have to deliver on the commitments you make. And we’ll give you the freedom and flexibility to do your job and build your own career. 

If you want to make an impact where it matters apply now!

Your Role

The Channel and Category Development Manager (CCD Manager) drives increased brand penetration and profitable sales volumes with customers across both retail channels and Foodservice channels. They are responsible for driving trade marketing efficiency and effectiveness while continually looking for growth opportunities. 

CCD identifies all Brand, Market and Customer business opportunities as well as risks through communication with the field sales organization for both retail brands and food service customers. They analyze the brand strategies to ensure plans meet the market needs & maximize the return on Upfield’s trade spend.

 Main Responsibilities as CCD

  1. Lead the development of the trade category plan for assigned channels: 
    • Develop customer & shopper insights for assigned channels. Translate these insights into business
    building opportunities within specific customers/channels.
    • Build account/channel specific trade plans to align with total trade category plan to deliver
    category/brand objectives.
    • Identify trade spend opportunities and allocate funds for each sector while analyzing risks.
    • Match brand objectives with customer/market needs. Work with field sales team to ensure
    excellence in in-store activation.
  2.  Work out monthly rolling forecast for assigned channels: 
    • Prepare promotion sell-out volume with attention to market intelligence information.
    • Prepare input for brand and build incremental sales volume.
  3. Co-work with marketing team in launch/ re-launch and consumer promotion activities: 
    • Provide input for marketing to build budget, scheme and communication plans
    • Allocate promotion volume to channel/ customers in charge
    • Work out the brief for BTL agencies and sales team.
    • In charge of in-store POSM design, briefing POSM/Activation team for production and installation
    in store.
  4. Develop and execute all trade/ schematic shopper promotions: 
    • Lead scheme proposal and execution
    • Lead the communication to internal and external stakeholders on the scheme
    • Follow up with POSM production gift sourcing and delivery to stores OTIF
    • Conduct ROI and post-promotion evaluation

Skill and Experience Required: 

  • University graduate
  • At least 5 years working experience in relevant position for FMCG industry particularly Foods as well as B2B. (experience in sales planning, trade marketing to Food service is an advantage)
    • Strong analytical skills and business mindset; Proven business management competency
    • Strong communication and influencing skills
    • Creative and passionate, willing to take challenges
    • Proactive, confident and able to work under high pressure
    • Good command in French & English with computer skills
  • Experience in a cluster or regional environment
  • Business Strategy Formulation
  • Strong negotiation skills
  • A demonstrable customer focused attitude
  • Very strong work ethic, resilience in the face of pressure, good team player
  • Ability to meet multiple stretching deadlines
  • Project and budget management
  • Ability to work in a matrix organisation
  • Strong organisational skills.


Note that this a position is  available  based on  a 6 month contract as  maternity cover

If you want to make an impact where it matters apply now!

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