Building a Better Plant-Based Future together

Head of Out of Home Innovation & Marketing

Head of Out of Home Innovation & Marketing

Hackensack, NJ


At Upfield our purpose is clear: we make people healthier and happier with nutritious and delicious, natural, plant-based products that are good for you, our planet; and with packaging that’s free from plastic.  We’ve got iconic brands like Rama, Country Crock, Blue Band and Flora that people all over the world know and love. We’ve been a trusted category leader since 1871 and yet we feel like we’re only just getting started.

Performance, Passion and Care define who we are as a company, how we work every day, and the responsibility we feel toward our Associates, our consumers, our business partners and our world.

We have big ambitions to grow this business and we want to attract the right people – those that love what they do, thrive on responsibility and are looking for career defining opportunities.


About the Role!

Main Responsibilities:

  • Establishing a new customer facing out of home company identity leveraging plant based insurgent brands and the Upfield mission  
  • Optimizing North America’s out of home portfolio of products 
  • Leading commercialization of innovation delivering against dish and dessert strategy 
  • Building equity for Upfield’s out of home portfolio through design and execution of trade strategies rooted in data driven insights 
  • Creating top dish and dessert strategy articulating the clear points of differentiation the portfolio plays against those dishes 
  • Networking within Upfield to gather best practices across the globe 
  • Collaborating with internal cross functional stakeholders, sales + top out of home customers on business expansion opportunities 


About you!

Minimum Requirements:

  • 10+ years of out of home channel related brand marketing and innovation 
  • Out of home channel/customer marketing experience with a solid understanding of indirect/direct distribution model 
  • Experience on end to end execution of marketing campaigns 
  • Strong cross functional leadership experience 
  • Ability to evaluate creative work in the context of brand strategy 
  • Experience in translating out of home channel research and market trends into insights and actions 
  • Strong financial acumen and P&L understanding 
  • Ability to interact successfully with Senior Management, sales, agencies and cross functional teams, fostering open, honest and direct communication
  • Strong writing, presentation, and verbal communication skills demonstrating an ability to influence and communicate strategies and plans at all levels of the organization.  
  • Experience managing a complex project list, priorities, and budgets 
  • A track record of project management with a focus on driving for results 


You’ll have to enjoy working in a fast-paced environment and it will take hard work and determination; we will give you the ownership you need to make an impact. 

You’ll have to deliver on the commitments you make. And we’ll give you the freedom and flexibility to do your job and build your own career. 

At Upfield we want you to bring your ideas, your motivation and desire to succeed! This part of the role is up to you to complete.


About Upfield!

We are the largest plant-based company in the world, and we believe in doing what’s right for our people, our customers and the planet.

We are a highly entrepreneurial fast-paced team running a multi-billion Euro business across 60+ countries with the mind-set of a start-up! We are agile, creative, fast-to-market and obsessed with customers and consumers.

If you want to make an impact where it matters apply now!