Senior Brand Manager LÄTTA

Hamburg, Germany

Upfield is looking for a Senior Brand Manager LÄTTA to strengthen the German Marketing Team. In this role you lead the marketing strategy and execution for LÄTTA across Germany. Working closely with the Marketing Director in Germany to anchor the LÄTTA brand and to ensure sustainable profitable business growth, as well as global consistency and local relevancy.

We are looking for people who are obsessed with our consumers. You are grounded in our consumers’ everyday life and understand the consumer journey and how to reach them at different touch points. You are experienced in working in an international environment and have a good balance of global strategy and driving local initiatives. Collaboration to bring the very best result is in your nature – it’s about getting the win for Upfield.

Need more details?

  • You have full responsibility for the brands P&L, sales forecast, and budget
  • You are responsible for the strategic development and management of your brand and the creation of a digital eco-system based on consumer journeys
  • You are responsible for the independent analysis of performance drivers and make recommendations for action based on these insights
  • You generate consumer insights based on market research, panel data, etc.
  • You create roadmaps and continuously work on the development and refinement of our product portfolio
  • You initiate and lead innovation/renovation projects
  • In addition, you are responsible for the conception, coordination and execution of marketing measurements (incl. campaigns, media plan, consumer promotion, point of sales measurements ...)

This is you!

You have at least 2-3 years of experience as a Senior Brand Manager working on FMCG brands with a track record of nurturing and growing brands. You have worked on a strategic marketing vision including digital and data. Interpreting data and coming up with actionable insights makes you happy. You fully understand the commercial journey and possess strong financial acumen. 

You're looking for a role where your entrepreneurial mindset isn't wasted. You love to solve problems and making things happen and you won't stop until you've made a difference. You love to do things with a progressive, original approach - you are unique after all! 

You speak and write both English and German fluently.

About Upfield

Upfield is a global leader in plant-based nutrition with a great history and a portfolio of iconic brands that people have used and trusted for generations. This includes Flora, Rama, Becel, Blue Band, Country Crock, I Can’t Believe it’s not Butter and ProActiv.

We are a global food company with 6 business units operating in 95 markets. We have the mind-set of a start-up. This makes us fast, agile, entrepreneurial, cost conscious and accountable for our products – from seed to serving at the breakfast, lunch or dinner table.

Performance, Passion and Care define who we are as a company, how we work every day, and the responsibility we feel toward our Associates, our consumers, our business partners and our world.

At Upfield our purpose is clear: we make people healthier and happier with nutritious and delicious, natural, plant-based products that are good for you, our planet; and with packaging that’s free from plastic.  We’ve been a trusted category leader since 1871 and yet we feel like we’re only just getting started.

Take a look at our amazing brands here: Brands - Upfield

How to apply

Apply directly via our Apply button or contact our recruiter Caroline directly via or /in/carolineweinberg). You don't have an up to date resume at hand right now? No problem, just send us your LinkedIn profile!

Everyone will get a response!

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