Social Media Coordinator

Upfield is looking for a passionate Social Media Coordinator to join our growing Digital team! The ideal candidate would have a strong grasp of social copywriting, marketing strategy and social platform management. We’re looking for someone who has a history of writing engaging social content and proactively pursuing opportunities for platform growth.  



  • Manage social communities by regularly responding to fans across all owned social channels including Instagram, Facebook, Twitter and Pinterest 
  • Write social post copy and own day to day social media calendars, ensuring cadence and posting times are optimized per platform 
  • Design and create low lift social media assets to engage our social community 
  • Liase and manage communications between social agencies and content creators, ensuring content is aligned to brand objectives and follows social media best practices  
  • Publish and schedule content on owned social channels including Instagram, Facebook, Twitter and Pinterest 
  • Participate in marketing brainstorms and provide recommendations for social integration  
  • Perform weekly social listening to help inform trending social content opportunities  
  • Proactively identify community management opportunities to insert our brands into relevant and trending conversations on social media 
  • Provide internal teams and partners with weekly and monthly social performance reports including insights and recommendations on optimization  
  • Support Brand Managers on Influencer Campaign Management