Channel Category Manager including e-commerce

Channel Category Manager including e-commerce

Location: Brussels

As Channel Category Manager at Upfield you will have an exciting opportunity to take over responsibility by developing strong channel category plans with an important focus on the e-commerce channel. You can use your experience and market knowledge by building a strong channel strategy, which will be integrated in the customer business plans. You like working with the big retailers such as Delhaize, Coop, Colruyt or Carrefour on a daily basis. But at the same time, you are interested in new trends on the digital side and how to integrate these two. At Upfield, you get the chance to explore these new opportunities and start pioneering.

What do you do exactly?

  • Analyse 4P's (Product assortment, Place, Promo, Price) per channel to develop Shopper insights and define the role of each category/channel combination
  • Create channel specific action plans, assist in developing channel relevant Joint-Business-Plans for our Key customers with the greatest growth potential
  • Assist in developing and translate our trade stories to make them channel relevant

Set up and develop E-commerce activities:

  • Implement & follow up of E-commerce strategy (Fit for Ecom, Performance Marketing, Data sharing)
  • Optimize content & track digital shelf performance (portfolio availability, perfect digital shelf, Search Engine Optimisation)
  • Work in cross-category teams with marketing, customer development, supply chain and finance to drive business performance

What We Offer You

An exciting role and a platform for further development and growth.

  • Contract with indefinite term
  • Competitive compensation and benefits package including vacation allowance
  • Meal vouchers
  • Lease car
  • Ecocheques
  • Bonus
  • Hospitalisation plan
  • Pension group insurance
  • A number of extra-legal holidays
  • International work environment, especially with our colleagues in France and the Netherlands


What do you bring?

  • Master degree in economics
  • Channel category and e-commerce experience in a sales context
  • Good understanding of business financials (P&L, value chain) and analytical skills
  • Great communication and presentation skills, fluent in Dutch, French and English
  • Hands-on, entrepreneurial mindset

About Upfield
We are the leading producer of plant-based spreads globally. Around the world, consumers know and love our iconic products, examples in Belgium are SOLO, PRO-ACTIV, BECEL, PLANTA and EFFI. We are a highly entrepreneurial fast-paced team running a multi-billion Euro business across 60+ countries with the mind-set of a start-up! We are agile, creative, fast-to-market and obsessed with customers and consumers. In Belgium, we are a team of around 40 colleagues working closely together.


Interested in this role?
Please apply online (in English, Dutch or French) before 05 March 2021. The first round of interviews will be scheduled for 8 and 9 February. If you want to get in touch with us about this position, you can contact our talent acquisition specialist Claudia Funk via sending an e-mail to

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