Brand Manager Violife

Join #GenerationPlant and shape future of food with us! Combining  a-z marketing skills, strategic data-driven approach and creativity are the key to success in leading launch of a new brand on Easter European markets.  

Need more details?

We’re about to launch a Vegan cheese Brand Violife in EE, and as we say at Upfield – Take it it’s Yours!

You will take full ownership of Violife brand, which means that you will act as an CEO of small enterprise.

You will be the one to create development strategy for the brand, to create a digital eco-system based on consumer journey and to manage brand finance (P&L, sales forecast, and budget). You will also be the driving force behind the brand development and innovations roadmap.

Once you create a story for the brand you will be leading brilliant execution in digital, PR and in-store – driving our brand awareness via owned and earned channels, working to create, and run successful influencer campaigns.

What’s your background?

You have several years of experience leading a brand (in FMCG ideally - foods), and strong track record winning consumer loyalty with exciting marketing campaigns.

Thanks to combination of a-z marketing skills, strategic data-driven approach, creativity and digital-native background, you’re not afraid to “go big or go home”, and you’re looking for a place to unleash your creativity and open new chapter for your brand.

As you will be working across region Fluent Czech and English are must!

Hit the apply button or reach out on LinkedIn ( ). I appreciate your CV may not be up to date, so you can just send over your LinkedIn profile.

Everyone will get a response!

#Upfieldglobal #upfielders #Brandmanagement #marketing #plant-based #vegan