Brand Manager

Helsinki, Finland

As a Brand Manager at Upfield you will be the driving force behind delighting our consumers with our natural healthy plant based products and ensuring that everyone is talking about them!

Working with the Marketing director for your market or global brand you will have your finger on the pulse of the consumer. You read what they read and where they read it, eat what they eat. You are grounded in their world and reality and are excited to bring products and brand experiences to their world using all media channels with an emphasis on digital that are relevant, timely and engaging.

Operational excellence comes easily to you – you are just as comfortable with the latest sales by SKU as you are with a discussion on the creative idea behind our brands. You love numbers and know and understand the patterns in data to bring insight to the table. In fact you are completely absorbed with analysing all data points and instigate an insurgent approach to consumer tests to find the sweet spot, to make our brands fly.

We are data driven and provide state of the art tools to equip you e.g. Salesforce and Marketing Cloud, to win.You are experienced in working in an international environment and have a good balance of global strategy and driving local initiatives. Collaboration to bring the very best result is in your nature – it’s about getting the win for Upfield and our Consumer.

Positivity is in your DNA – high/focused energy drives you and ignites those around you to do great things. Let’s face it, you’re a bit of a magnet for talent…

You’ll own the performance for your brand with full accountability for the P&L and for translating ideas into action. You’ll own every element of your brand from the equity, strategy, performance and profitability. Delivering game changing brand strategy that brings the consumer into our brands and delivers loyalty and commitment to achieve business goals. Leading and loving landing brilliant execution in digital, PR and in-store – drive our brand awareness via owned and earned channels, working to create and run successful influencer events.

About you!

You’ll have proven experience of Digital Marketing / Media experience with a real digital Native Mindset embedded in your FMCG brand experience and capability with a track record of nurturing and growing brands.

At Upfield we want you to bring your ideas, your motivation and desire to succeed! This part of the role is up to you to complete. You will work in Helsinki (past Covid), right in the center of the action surrounded by tones of fantastic options for lunch (we’re all big foodies here).

You might like to know that we are the world’s largest plant-based nutrition company and operate in over 95 countries. We’re building a sustainable business that delivers a positive social impact wherever we can.  You can find out more about us here

I appreciate your CV may not be update to date, no worries just send me what you have via the easy apply button below. Everyone will get a response!

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