Senior Marketing Manager Upfield Professional
About Upfield Professional (UPro)
UPro is the professional side of our business – servicing both our Foodservice and Food Manufacturing customers. We are a key part of the UPro global network, and as the largest market, we are expected to play a leading role - with quality of our planning, delivery, and pace of execution.
It is our people that makes UPro a fun place to be. Our team have a great blend of experience and thrive on the autonomy they have to make things happen. It’s fast paced - full of challenges – but lots of fun!
About the Role
Reporting directly to the Head of Upfield Professional UKI (UPro), The Senior Marketing Manager UPro UKI, is a core member of the UPro Leadership Team and a key role within the wider retail marketing community. This role is responsible for crafting & executing the full UPro UKI Marketing strategy. This includes designing, leading & implementing the in-year and 3+ year plan including all in-market tactics and innovation/renovation programmes, across all mediums including digital and e-commerce. This requires significant connection with, and in many cases leading, European & Global projects.
In addition to the core strategic marketing element, this is an external customer facing role and success requires a detailed knowledge of and connection to the UKI foodservice / food manufacturing industry. Experience in customer contact and negotiating marketing plans with commercial buying teams is desirable.
The right candidate will be the highly desirable blend of a creative mind with commercial experience. This role requires a close working relationship with creative agencies – but also the commercial experience to align our plans with those of our customers and track the commercial return. Our customers range from the traditional wholesale route to market, through small independent operators, and some of the leading foods brands on the high street. We also have a fast-growing business that supplies select ingredients to the manufacturing base of the major retail multiples.
- Qualified to degree level in appropriate discipline
- Minimum 10 years of relevant experience in food/foodservice marketing in a senior position
- Relevant industry connections to support implementation of our Marketing plans
- A passion for & high-level knowledge of food and the foodservice industry
- Experience negotiating, process and deriving insight from customer and industry data
- Self-starter, knows what needs to be done and how to make it happen at pace
We are the largest plant-based company in the world, and we believe in doing what’s right for our people, our customers and the planet.
We are a highly entrepreneurial fast-paced team running a multi-billion Euro business across 60+ countries with the mind-set of a start-up! We are agile, creative, fast-to-market and obsessed with customers and consumers.
If you want to make an impact where it matters apply now!
Hit the apply button or reach out on LinkedIn (www.linkedin.com/in/carolineweinberg). I appreciate your CV may not be up to date, so you can just send over your LinkedIn profile.
Everyone will get a response!
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