Trade Marketing Manager - Foodservice

Helsinki, Finland

Upfield is looking for a Trade Marketing Manager - Foodservice to strengthen the Nordic Marketing Team. You will use your knowledge and skills to grow the foodservice business for the market leader of plant-based creams and spreads worldwide! We’re a growing business so you will be constantly dealing with new challenges - you’ll continually be learning new things at a rapid rate that’s just not possible in a typical FMCG. Rama and Flora (just a couple of our brands) are an indispensable part of our assortment and our new vegan cheese Violife has the same potential! 

Need to know more?

You will be the driving force behind inspiring chefs & other stakeholders with our natural, healthy plant-based products. Working closely with the Channel Development Manager and sales team across the Nordics you will have your finger on the pulse of Foodservice. You will follow the trends of chef’s, new consuming habits, and the food market in general, know what is driving it and turn that into marketing content.

Operational excellence comes easily to you – you will be responsible for driving the Nordic digital & activation agenda with customers and operators in different strategic chosen channels. You should be as comfortable driving end-to-end planning and execution of campaigns as well as adapting digital tools and assets. You will be responsible for our digital campaigns as well as local website, making sure we are creating relevant content and drive traffic that generate sale.  

You will be part of the Nordic Channel Development team as well as a community of marketeers and channel experts across several markets that bring expertise and insights that you will be responsible to adapt for the local markets.  You will coordinate the planning of both traditional and digital campaign and sales tools, website content across Nordics and will have the full responsibility of Sweden.

This is you!

You have 1-2 years in a similar role and even better if you have experience in the foodservice world. You are excited to bring plant-based inspiration and solutions to our strategic channels with a big emphasis on digital.

You love to do things with a progressive, original approach - you are unique after all! Positivity is in your DNA – high/focused energy drives you and ignites those around you to do great things. 

You speak and write both English and Finnish fluently.

About Upfield!

Upfield is a global leader in plant-based nutrition with a great history and a portfolio of iconic brands that people have used and trusted for generations. This includes Flora, Rama, Becel, Blue Band, Country Crock, I Can’t Believe it’s not Butter and ProActiv.

We are a global food company with 6 business units operating in 95 markets. We have the mind-set of a start-up. This makes us fast, agile, entrepreneurial, cost conscious and accountable for our products – from seed to serving at the breakfast, lunch or dinner table.

We take quality seriously and around the world we taste products every 30 seconds. We take our consumers seriously and more than 150 people will taste test each of our new innovations before they hit the shelves.

Take a look at our amazing brands here: Brands - Upfield

How to apply!

If you want to make an impact where it matters apply now!

Hit the apply button or reach out on LinkedIn ( I appreciate your CV may not be up to date, so you can just send over your LinkedIn profile. 

Everyone will get a response! 

#Upfield #Upfielders #LI-CW1

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