CRM Specialist Blue Band, Becel, Violife

CRM and Data specialist – Netherlands, Belgium, France

Within the Netherlands, Belgium & France digital team, you will be responsible for all CRM and CMS tasks for the different Upfield brands.

You will be responsible for the set up and managing of all email campaigns and content changes of the (10+) brand websites from a technical point of view. You will manage our customer data, deliver our email and website communications, and analyse results to help spread our message of following a natural healthy plant-based diet, keeping our loyal customer engaged.

You will work together with the head of Digital for the BeNeFra cluster, you will be responsible for the execution and optimisaton of CRM and web content for multiple brands across Belgium, Netherlands, and France. You will also work closely with brand teams across the cluster to make sure we develop our CRM and email programmes, and you will provide meaningful insights from our data.

You are driven by consumer data & insights, understanding what makes people tick and what they want to see. You have strong project management skills, allowing you to manage multiple projects at once, and make sure that our email communications go out on time.

Bringing people along with you on the journey comes naturally, and you are able to explain your digital-native expertise in clear terms to all audiences, whether they work in digital marketing, brand marketing, sales, or finance.

To succeed in this role, you are experienced in working in an international environment and you have experience in managing multiple brands at the same time. Within Upfield you will work for around 10 brands websites and Brand Management teams. Also, you have hands-on experience in managing a CRM system, including building and sending emails. Any experience with Marketing Cloud is desirable. Also, you will use SiteCore for managing web content, so any experience with this, is desirable as well. In addition, any experience with SEO would be an advantage.

Collaboration to bring the very best result is in your nature – it is about getting the win for Upfield and our Consumer. In this role, you will play a big role in what the digital presence of all our plant-based brands will look like.

Positivity is in your DNA – your passion for digital and social drives you and ignites those around you to do great things. Together with the Marketing Operations & Brand Managements teams, you will create and achieve great campaigns and brand awareness.  

You bring a passion for all things digital, with the ability to translate this passion in to insights, activations, and optimizations for campaigns.

You’ll have to enjoy working in a fast-paced environment and it will take hard work and determination; we will give you the ownership you need to make an impact. 
You’ll have to deliver on the commitments you make. And we’ll give you the freedom and flexibility to do your job and build your own career. 
At Upfield we want you to bring your ideas, your motivation and desire to succeed! This part of the role is up to you to complete.

What’s next?  Part of the process will be a 45-minute video interview. You have until the 28th of September to apply.  If you are not ready yet and want to know more about the role or you want to receive the full Job Description, you can contact me, Milou van Regteren on, or send me a Whatsapp message using +316 15697958. 


About Upfield!
We are the largest plant-based company in the world, and we believe in doing what’s right for our people, our customers, and the planet.

At Upfield our purpose is clear: we make people healthier and happier with nutritious and delicious, natural, plant-based products that are good for you, our planet; and with packaging that’s free from plastic.  We’ve got iconic brands like Rama, Country Crock, Blue Band and Flora that people all over the world know and love. We’ve been a trusted category leader since 1871 and yet we feel like we’re only just getting started.

Performance, Passion and Care define who we are as a company, how we work every day, and the responsibility we feel toward our Associates, our consumers, our business partners and our world.

We are a highly entrepreneurial fast-paced team running a multi-billion Euro business across 60+ countries with the mind-set of a start-up! We are agile, creative, fast-to-market and obsessed with customers and consumers.



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