Activation Manager

Upfield is looking for an Activation Manager to strengthen the Nordic team as well as our brands (i.e. Flora, Becel, Lätta, Milda, Creme Bonjour & Violife) across the markets. In this role you work closely with the Swedish sales team including the Field force and you are the link between the Sales and the Brand teams. This is a very exciting opportunity within Upfield to have full ownership and freedom to shape our in-store activations. You will localize global and Nordic initiatives and implement them on the local market.

Main responsibilities:

  • Design and implement the customer marketing strategy together with the Brand Team & Sales Team, in terms of promotion (calendar and mechanics), in-store visibility, and activation (product demos, fairs, coupons, competitions, and relevant point-of-sale material)
  • Build strong distribution plans for innovation and renovation, being obsessed with speed-to-market
  • Help to coordinate Field Force (external) according to business strategy and priorities. Focus on Perfect Store management and critical success factors to win in-store
  • Actively participate in Marketing-Trade meetings to share key actions and learnings to take corrective measures (if needed) together with the Brand Managers
  • Manage production and distribution of Point-of-Sale materials to Field Sales force
  • Monitor and analyze Competition activities
  • Manage the Trade Marketing Budget

This is you!

You have 2-4 years of relevant Marketing or Trade/Customer Marketing experience in the FMCG space and have experience in Project Management. You have excellent analytical skills and you love looking at the data and to make fact-based decisions that will drive the business forward. Working with sell-out / shopper data like Nielsen makes you happy.

You're looking for a role where you're entrepreneurial mindset isn't wasted. You have a critical spirit and constantly challenge the status quo. You love to solve problems and make things happen and you won't stop until you've made a difference.

You speak and write English and Swedish fluently.