Junior Brand Activation Manager - Violife

Join #GenerationPlant and shape the future of food with us! Your a-z marketing skills, a strategic data-driven approach and creativity are the key to success in the development of Violife in the Swedish market!   

Violife is Upfield’s fastest-growing brand, and the brand leader in plant-based cheese globally.  We make great tasting vegan alternatives to dairy products, and more... All our 100% Vegan foods are free from: dairy, lactose, GMO, gluten, nuts, soy, preservatives and cholesterol - and we absolutely love what we do here! We know we can reassure consumers that our melty, stretchy, creamy, tangy Violife family of products will be perfect for them – with no compromise on taste.

We believe food can be a powerful catalyst for change, so Violife is 100% Vegan, but you don’t have to be.  Simply put, with more than 30 years of vegan product development and production experience, Violife is a world leader with a global footprint - and backed by the world’s largest plant-based food transformation company, Upfield.


For a window into our history, and the team you could be working with – check out our Epic Movie here:


Will you join us and develop our Violife brand in the Nordics?


In this role, you will work together closely with both the North West Europe marketing team as well as the European colleagues on Violife marketing.

You will be the one to create development strategy for the brand, to create a digital eco-system based on consumer journey and to manage brand finance (P&L, sales forecast, and budget). You will also be the driving force behind the brand development and innovations roadmap within the Nordic markets.

Once you create a story for the brand you will be leading brilliant execution in digital, PR and in-store – driving our brand awareness via owned and earned channels, working to create, and run successful influencer campaigns.

What’s your background?

You have some experience leading a brand (in FMCG ideally - foods), and strong track record winning consumer loyalty with exciting marketing campaigns.

Thanks to combination of a-z marketing skills, strategic data-driven approach, creativity, and digital-native background, you’re not afraid to “go big or go home”, and you’re looking for a place to unleash your creativity and open new chapter for your brand.

As you will be working across region, fluent Swedish and English are must!


You’ll have to enjoy working in a fast-paced environment and it will take hard work and determination; we will give you the ownership you need to make an impact.

You’ll have to deliver on the commitments you make. And we’ll give you the freedom and flexibility to do your job and build your own career.

At Upfield we want you to bring your ideas, your motivation and desire to succeed! This part of the role is up to you to complete.


Please apply below, or if you have additional questions just send me a Teams message. I understand your resume might not be up to date, just send me what you have.

We would like to receive your application before June 28th and everyone will get a response.

Milou van Regteren, Talent Acquisition Specialist




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