PPC & Social Media Buying Specialist

About the Role!

Job Purpose

Your duties will include planning, implementing, optimizing and monitoring our digital marketing campaigns across all PPC and social media platforms with focus on Google AdWords and Meta Business Manager. Our ideal candidate is someone with experience in digital strategy, PPC strategy & execution and paid social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills. You will support the Upfield Europe digital marketing team, Upfield Brand teams, Upfield Retail and Upfield Professional.

Main Responsibilities:

  • Plan, execute and optimize campaigns on the Google Ads, Meta Business platforms as well as on retailers’ e-commerce sites
  • Create PPC strategies and implement, execute and optimize the resulting campaigns in Google Ads.
  • Create social media strategies on Facebook, Twitter, LinkedIn, TikTok and other platforms and implement, execute and optimize the resulting campaigns
  • Measure and report performance of all PPC and Social Media campaigns and assess against goals (ROI and KPIs).
  • Write the necessary copy for the SEM campaigns and coordinate with the design teams for producing the necessary creatives for the Display, Video & Social channels
  • Perform target market and keyword analysis
  • Manage advertising budgets and optimize the campaigns with performance results in mind
  • Analyze and optimize campaigns' performance and conversions daily
  • Identify and implement audience-led tests, designing and optimizing relevant creative and media execution
  • Propose and execute A/B split testing scenarios as well as analyze the results
  • Create PPC media & Social Media plans according to brand’s promotional needs
  • Execute tests, collect and analyze data, identify trends and insights
  • Perform ongoing keyword discovery, expansion, and optimization
  • Generate progress reports
  • Execute social media planning and buying across Upfield’s brands:
  1. Manage social media budgets, drafting and revising media test and scale schedules
  2. Liaise with key stakeholders incl. analytics, media planning to drive cohesive plan and execution
  3. Flawless paid campaign trafficking and taxonomy development
  4. Proactively keep the pulse and meet with the vendor community on a regular basis to ensure Upfield is leveraging latest products and technologies

About you!

You will have been working in a PPC & Social Media Buying role for at least 5 years with analytics and e-commerce remit at an FMCG or retailer business. Experience in other sectors like e.g. automotive, telco or banking is a plus.

You will be looking to take on a hands-on role with lots of exposure to new projects including Upfield Professionals and Health Care Professionals digital communication and the ability to make decisions to drive change and growth quickly at EU level.

You will have to enjoy working in a fast-paced environment and it will take hard work and determination; we will give you the ownership you need to make an impact. 

You will have to deliver on the commitments you make. And we will give you the freedom and flexibility to do your job and build your own career. 

At Upfield we want you to bring your ideas, your motivation and desire to succeed! This part of the role is up to you to complete. 

If you think this role is for you! Hit the apply button and send us your CV + Portfolio if you have (optional) .

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