Category Manager - Upfield

Category Manager

Upfield is looking for a Category Manager to strengthen our North West Europe Category team. You will play an important role in unlocking the Plant-based power with the main Finish customers (SOK & Kesco) as well as being at the forefront of consumer and shopper behaviour in our categories . Together cross-functionally with the local Sales & Marketing teams you will leverage and translate the full capability of  the Global Upfield organization into a localised plan to drive sustainable, value growth. You will be responsible for building, accelerating and driving sustainable relationships with our customers in order to achieve the desire outcome for the business, the category and our consumers.

We are at the forefront of plant-based trends and therefore for our customers, you will be representing a business who stand firmly behind providing healthy, plant-based options at the dinner table of our consumers.  

As Category Manager, you’re focused on both our products as well as the wider category including our competition, and will have to drive forwards unbiased recommendations in the best interests of the customer. Internally, you’ll be the critical link between the internal Sales & Marketing teams and help establish a great relationship with local customers to execute the plan accordingly. Whilst focusing on category growth for our brands to ensure we win in the market, you’ll also be developing the wider category & land the core category growth vision & strategy in partnership within the key retailers, to improve share of shelf, optimize pricing & promotional mechanics and drive penetration across the portfolio. The pricing & performance analysis you’ll lead will be crucial, both externally and internally making strong recommendations both internally & externally, all cemented on actionable insight.

Ideally you’ll bring at least a few years of experience in a Commercial or Category Management role. Preferably you’ll have experience within FMCG / Food as well, however this is not a must and we are after the right candidate profile for this role more than anything. Any experience with Kesco/SOK is highly preferred, whether that be supplier or retailer side.
You have excellent analytics skills and you love looking at the data and coming up with insights and recommendations to grow and push the business into the right direction. You are a great communicator in both Finnish and English to build relationships with both the internal teams but also crucially our external partners.

Ideally, you’ve been working within companies that have a clear, focused ESG agenda. Or as a minimum have a genuine passion for plant-based products to use this passion externally with retailers and show them how you're able to grow the category. You can work seamlessly cross-functionally, whether that be with our Key Account Managers, Brand Managers or other teams across the business whilst also leveraging strong relationships with our key customers.

If you're looking for a role where your entrepreneurial mindset isn't wasted then Upfield is for you. Your relentless spirit, drive to get things done and constantly challenge the status quo will be welcomed here. If you see opportunities for growth wherever you look and won't stop until you've made a difference, then Upfield is the perfect business for you

You speak and write English and Finnish fluently.

You’ll have to enjoy working in a fast-paced environment and it will take hard work and determination; we will give you the ownership you need to make an impact.

You’ll have to deliver on the commitments you make. And we’ll give you the freedom and flexibility to do your job and build your own career.

At Upfield we want you to bring your ideas, your motivation and desire to succeed! This part of the role is up to you to complete.

Please apply below, or if you have additional questions just send me a whatsapp message using (+31 615697958). I understand your resume might not be up to date, just send me what you have.

We would like to receive your application before August 19th and everyone will get a response.

Milou van Regteren, Talent Acquisition Specialist

If you want to make an impact where it matters apply now!

About Upfield

We are the largest plant-based company in the world, and we believe in doing what’s right for our people, our customers and the planet. Upfield has a great history and a portfolio of iconic brands that people have used and trusted for generations. This includes Flora, Rama, Becel, Blue Band, Country Crock, I Can’t Believe it’s not Butter and ProActiv. We’ve been a trusted category leader since 1871 and yet we feel like we’re only just getting started.

We take quality seriously and around the world we taste products every 30 seconds. We take our consumers seriously and more than 150 people will taste test each of our new innovations before they hit the shelve

At Upfield our purpose is clear: we make people healthier and happier with nutritious and delicious, natural, plant-based products that are good for you, our planet; and with packaging that’s free from plastic. 

We are a global food company with 6 business units operating in 95 markets. We have the mind-set of a start-up. This makes us fast, agile, entrepreneurial, cost conscious and accountable for our products – from seed to serving at the breakfast, lunch or dinner table. We are a highly entrepreneurial fast-paced team running a multi-billion Euro business. We are agile, creative, fast-to-market and obsessed with customers and consumers.

Performance, Passion and Care define who we are as a company, how we work every day, and the responsibility we feel toward our Associates, our consumers, our business partners and our world.