Innovations Marketing Manager- East and Southern Africa (ESA) - Upfield

Innovations Marketing Manager- East and Southern Africa (ESA)

Innovations Marketing Manager- East and Southern Africa (ESA)

Head of Marketing - Africa

Location: Nairobi

Want to make an impact where it matters?

At Upfield our purpose is clear: we make people healthier and happier with nutritious and delicious, natural, plant-based products that are good for you, our planet.  We’ve got iconic brands like Rama, Country Crock, Blue Band and Flora that people all over the world know and love. We’ve been a trusted category leader since 1871 and yet we feel like we’re only just getting started.

Performance, Passion, and Care define who we are as a company, how we work every day, and the responsibility we feel toward our Associates, our consumers, our business partners, and our world.

We have big ambitions to grow this business and we want to attract the right people – those that love what they do, thrive on responsibility and are looking for career defining opportunities.

About the Role!

We are looking for a dynamic and outstanding all-round Innovation Marketing manager to join our new insurgent business that focuses both on retail and food service marketing. The role will report directly into the Head of Marketing for Africa. The Marketing Manager will focus on the end-to-end mix development and deployment of our brands and innovations in the East & Southern Africa cluster.

As an Innovations Marketing Manager at Upfield you will be the driving force behind delighting our consumers with our natural healthy plant-based innovation products and ensuring that everyone is talking about them! Working with the Marketing director for your market or global brand you will have your finger on the pulse of the consumer. You read what they read and where they read it, eat what they eat. You are grounded in their world and reality and are excited to bring products and brand experiences to their world using all media channels with an emphasis on digital that are relevant, timely and engaging.

Operational excellence comes easily to you – you are just as comfortable with the latest sales by SKU as you are with a discussion on the creative idea behind our brands. You love numbers and know and understand the patterns in data to bring insight to the table. In fact, you are completely absorbed with analysing all data points and instigate an insurgent approach to consumer tests to find the sweet spot, to make our innovation brands fly.

You are experienced in working in an international environment and have a good balance of strategy and driving local initiatives. Collaboration to bring the very best result is in your nature – it’s about getting the win for Upfield and our Consumer.

Positivity is in your DNA – high/focused energy drives you and ignites those around you to do great things. Let’s face it, you’re a bit of a magnet for talent.

Main responsibilities

  • Innovation is at the heart; you work across all functions to build best tasting products that tell a story the consumer and customer cannot ignore with winning financials.
  • Own every performance element of your innovation – accountable for brand equity, strategy, performance and profitability
  • Deliver game changing brand strategy that brings the consumer into our brands and delivers loyalty and commitment to achieve business goals
  • Land brilliant execution in digital, PR and in-store – drive our brand awareness via owned and earned channels, working to create, and run successful influencer events.
  • Into the data zone – you love to dig into the data and uncover the insight jewels
  • Work to raise brand awareness/maintain image and ensure best in class across your market/Brand(s) with integrated sales & marketing plans, tools, and creative assets.
  • Steward local and global Stage and Gate process – New Product Development and Product Council meetings, including maintaining & stewarding process compliance within key cross functional partners within Brand, R&D, Supply Chain, Finance, Commercial

Key Skills & Experiences

  • 5-8 years of job experience, preferably in brand or product ownership within FMCG environment
  • A proven track record in delivering brand growth and managing a holistic brand P&L: strategic outlook to define brand targets, sales mix, margin levers and contribution
  • A deep consumer focus, taking an audience led approach, translating insights into marketing and activation activity
  • Has a strong creative eye with the ability to articulate briefs and provide feedback with impact
  • Can work in an agile, test and learn, iterative manner as part of cross functional rapid response teams
  • A driver of collaboration, can lead a cross-functional team internally, delegate effectively and influence across levels to make things happen
  • Experience and comfort working in a highly matrixed organization with direct and regional reporting lines – aligning key stakeholders regularly to ensure the project moves forward
  • A creative problem solver who can find solutions for business challenges and ensure internal barriers do not get in the way of external success
  • Regularly challenge your own assumptions and those of your team to improve our work
  • Thrive on ‘making things happen’ and seeing ideas through to action
  • A strong drive and passion for winning!


  • Bachelor’s Degree in Marketing Highly Preferred

You’ll have to enjoy working in a fast-paced environment and it will take hard work and determination; we will give you the ownership you need to make an impact. 

You’ll have to deliver on the commitments you make. And we’ll give you the freedom and flexibility to do your job and build your own career. 

At Upfield we want you to bring your ideas, your motivation and desire to succeed! This part of the role is up to you to complete.

If you want to make an impact where it matters apply now!