Category Lead France - Upfield

Category Lead France

Are you looking for a chance to contribute to a better plant-based future and are you not afraid to take decisions and risks for the greater good? As our Category Lead you will have the possibility to take part in a huge turnaround for France. Together with our Country Lead for France you will get to take radical decisions in terms of customer strategy, innovation (re)launches and pricing!

Location: Rueil-Malmaison, France



About the position

As our Category Lead you lead the category management team for France which includes two direct reports and an external Field Sales Force. You are the right hand and direct report of the Country Lead. This means you will take over the team leadership when he’s not available.

In this role you are key in defining and observing the category to determine growth opportunities. You lead the definition and implementation of our commercial strategy from conception to execution in the field and coordinate and guard the application of it for the Key Account Managers. You will coordinate innovation and (re)launch definition and execution in the market and identify and set up channel strategies (retail, discount, Ecom, proxi, other).

Your main objectives in this role will be the focus on:

  • Profitability Growth by driving the NRM agency through pricing, innovation, and promotional strategy
  • Category Captaincy by consolidating our position as leader in plant based, for 2023 and beyond, towards the French trade
  • Field Execution by leading the execution of the below the line strategy behind the new field team setup, fully dedicated to Upfield

So, what does it take to be successful in this role?

You possess strong experience in category management and customer facing roles. You know the ins and outs of the French trade and have multiple years of experience working with the French retailers. And without question you have experience and enjoy managing a team of people.  

You describe yourself as a pragmatic person. You’re a self-starter and love to solve problems as they arise. You’re not afraid to take risks for the best outcome. Your friends and colleagues say you are enthusiastic, passionate and motivated.

As we operate in a global environment fluency in both French and English is required.  

 What’s next

If this position sounds interesting please hit the apply button now! If you have additional questions you can send me, Alice Graca, an email to message on +31 627202168

We understand your resume might not be up to date, apply with what you have or your LinkedIn Profile. Upfield is dedicated to build an inclusive and diverse workplace, we understand that you might not hit all the requirements which are stated in the description, we really encourage you to apply anyways. You might just be the right candidate for this role or other roles.  

We would like to receive your application before May 15th, the first stage of the process will be a Video interview with myself, then you will meet with the manager and HRBP France. Finally, you will meet with our HR Director and General Manager (for South West Europe)

 Alice Graca - Talent Acquisition Specialist

Upfield is an employer who is committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience and knowledge. We ensure job adverts are free from unintentional bias.

No personal characteristics should be a barrier to joining Upfield and we prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other personal characteristic.




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Global leader in plant-based foods has transformed products, platform and performance

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