Senior Brand Manager - Violife - Upfield

Senior Brand Manager - Violife

Senior Brand Manager - Violife


Location: Sydney

Short term role 6-9 months



About the position 

  • Attractive Salary + Benefits
  • Family-Friendly & Flexible working conditions
  • Strong team support
  • Access to our Employee Assistance Program
  • Work from home flexibility

You’ll have to enjoy working in a fast-paced environment and it will take hard work and determination; we will give you the ownership you need to make an impact. 

You’ll have to deliver on the commitments you make. And we’ll give you the freedom and flexibility to do your job and build your own career. 

At Upfield we want you to bring your ideas, your motivation and desire to succeed! If you’re an experienced Brand Manager looking for the next level role to prove yourself, or a Senior Brand Manager who needs a challenge, this is the opportunity for you.


So what does it take to be successful in this role?

 Principal Responsibilities

  • Develop and execute integrated and aligned marketing plans that meet company sales, market share and profit objectives across the Violife brand in Japan / Korea
  • Manage the portfolio toward KPIs, including market share and brand preference and driving corrective actions where needed.
  • Conduct research and deep dive analytics to identify actionable insights, together with category dynamics and trends to steer strategic marketing plans
  • Driving consumer demand generation and marketing activation plans for Japan / Korea
  • Effective management of brand P&L, including A&P planning and product profitability
  • Effective management of third party distributor to enhance open communication and drive brand growth opportunities.
  • Provide inputs with insights about markets, competition, and trends through to global
  • Working collaboratively with cross-functional teams as well as being lead contact for the category

Experience Required:

  • Bachelor’s degree required
  • 5+ years of relevant experience (i.e. brand management, media, category, food/consumer space).
  • High level of interpersonal skills leading cross-functional teams
  • Strong analytical skills and passion for deriving insights from data
  • Ability to opportunistically identify avenues for brand growth in emerging channels
  • Passion for marketing communication and ability to identify and develop strong creative
  • Proficient in MS Excel and PowerPoint.
  • An entrepreneurial mindset.
  • Ability to speak/understand Japanese or Korean would be welcome

What’s next

If this position sounds interesting please hit the apply button now!

We understand your resume might not be up to date, apply with what you have or your LinkedIn Profile. Upfield is dedicated to build an inclusive and diverse workplace, we understand that you might not hit all the requirements which are stated in the description, we really encourage you to apply anyways. You might just be the right candidate for this role or other roles.   

We would like to receive your application before 31st November 2022 , the first stage of the process will be a Video interview with myself or in case of a Marketing / Sales position part of the process will be an assessment before the Video interview.  

Upfield is an employer who is committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience and knowledge. We ensure job adverts are free from unintentional bias.

No personal characteristics should be a barrier to joining Upfield and we prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other personal characteristic.