Cluster Brand Manager Violife
About the position
You will be working closely with the European and Cluster Marketing teams, executing and implementing the brand marketing plans. You will be driving brand performance using data-driven approach as well as disruptive brand marketing initiatives that engage consumers. You will be working closely with colleagues in the Cluster Marketing team to ensure compelling communication plans that have relevance in local markets and deliver meet commercial objectives. You will be working with central and cluster digital teams to provide local insights to help shape digital marketing plans and ensure consistency with brand marketing plans. You will be monitoring brand performance vs KPIs together with return on investment of advertising and promotions. Using these insights to make recommendations, anticipating threats/opportunities. You will be leveraging insights from market research, category and brand performance, market trends, consumer behavior, etc. to drive continuous improvement.
So, what does it take to be successful in this role?
You have brand marketing experience gained in the FMCG industry with a deep passion for building brands. You have a holistic marketing skill set with strong consumer orientation and the ability to translate ideas and passion into execution and financial results. You have strong commercial and financial acumen together with excellent analytical skills. You are a self-starter with curiosity, entrepreneurial spirit and tenacity in equal measure, willing to challenge the status quo and seek opportunities for growth. You have performance mindset and unafraid to get to roll your sleeves up to get things done with a can-do approach. You are a strong team player with excellent interpersonal skills. You have proven project management skills, exceptional planning and organisational skills, ability to prioritise in a fast-paced environment.
If this position sounds interesting please hit the apply button now! If you have additional questions you can send me, Bakr Haltout Rhouni, a whatsapp message on + 31611922716
We understand your resume might not be up to date, apply with what you have or your LinkedIn Profile. Upfield is dedicated to build an inclusive and diverse workplace, we understand that you might not hit all the requirements which are stated in the description, we really encourage you to apply anyways. You might just be the right candidate for this role or other roles.
We would like to receive your application before the 19th of October 2022. The first stage of the process will be a Video interview with myself.
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