Regional Marketing Manager, Malaysia, Singapore & Other White Spaces - Upfield

Regional Marketing Manager, Malaysia, Singapore & Other White Spaces

Regional Marketing Manager, Malaysia, Singapore & Other White Spaces.


Location: Kuala Lumpur, Malaysia



About the position 

We are looking for a dynamic, senior and outstanding all-round marketing professional to join our new insurgent business that focuses both on retail and food service marketing. The role will report directly into the Marketing Director for Far East & South East Asia. The Marketing Manager will focus on the end-to-end mix development and deployment of our brands and innovations in Malaysia, Singapore and Other White Spaces.

The ideal candidate is entrepreneurial and resourceful, with a proactive & goal orientated mind-set looking to break out from the status-quo as this is an individual contributor role. He/she is fully responsible for the marketing function in his/her country, which is Development as well as Deployment. This includes, but is not limited to, Consumer Insight, Concept, Product, and Communication Mix Development, Research (which we try to keep to a minimum), Media Buying and Trade Marketing. The incumbent will also play a key role in supporting and directing sales and the local distributor with regards to trade marketing activities.  The role also actively is expected to liaise with global counterparts on collaborating & reporting.

So what does it take to be successful in this role?

You are part of a TEAM, and you will lead the TEAM on some project. And these teams are sacred. They are built on trust and mutual respect. And you respect that!

You’ll have to enjoy working in a fast-paced environment and it will take hard work and determination; we will give you the ownership you need to make an impact. 

You’ll have to deliver on the commitments you make. And we’ll give you the freedom and flexibility to do your job and build your own career. 

Your strong understanding of media buying or willing to quickly learn all ins-and-outs (we have no intent of hiring a separate media manager either, nor a CMI manager for that matter, we mean it when we say “end-to-end”). Obviously, you do not need to do the media buying yourself, but you need to be able to determine fact from fiction when your media buying agency is trying to sell you more than what you really need.

You love competitive pressure; you think outside of the box (what box?), you would have been an Olympic Gold Medalist if you were not always working that hard on creating consumer love. Every working hour of every working day. It is what gets you up in the morning! It’s a bit silly really.


What’s next

If this position sounds interesting, please hit the apply button now!

We understand your resume might not be up to date, we recommend that you apply with what you have or your LinkedIn Profile. Upfield is dedicated to building an inclusive and diverse workplace, we understand that you might not hit all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.  

We prefer to receive your application before 31 December 2022. The first stage of the process will be a Video interview with me, or in the case of a Marketing / Sales position as a part of the process will be an assessment before the Video interview. 


Upfield is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Upfield. We prohibit discrimination and harassment based on race, color, sex, religion, national origin, disability, genetic information, pregnancy, or other personal characteristics.