Senior Media & Connections Manager
Are you ready to manage the integrated execution and delivery of all media, influencer and PR campaigns across paid, owned and earned channels? As our Senior Media & Connections Manager you will become a bridge between South West Europe (BE, NL, FR, ES, PT) cluster brand management teams and the central Europe Media & PR teams to capture and grow consumer demand for Upfield’s exciting brands!
Location: Amsterdam or Paris
Hybrid: 3 days a week in the office
About The Position
As the Senior Media & Connections Manager for the South West region, you are in charge of translating cluster needs, together with the central team into media, influencer and PR strategy briefings for the central media agency and local influencer and PR agencies.
Executing cluster influencer marketing campaigns and managing direct deals (e.g. native advertising or sponsoring) with local publishers will be an important part of your scope.
In this role, you create test plans which address key brand and media questions before launching campaigns at scale and you support all cluster brand managers in allocating and tracking media budgets to fuel our brands’ growth.
You will also support brand and corporate communications team on brand and corporate brand PR initiatives across the cluster, including briefing and managing PR agencies.
Monitoring performance against clear goals and creating meaningful reports to prove campaign success is one of your skills.
And last but not least you will participate in the European Media & PR community to share learnings and insights across regions and you will also challenge the norm and seek out innovative paid media approaches across Upfield brands and platforms.
So what does it take to be successful in this role?
You are a self-starter, knows what needs to be done and how to make it happen at pace.
You have 5+ years of experience in digital marketing, influencer marketing and media project management. Experience working on brand PR and corporate brand initiatives a plus. You have experience with TV, OOH, Radio and digital marketing channels like social media, search, programmatic and online video and develop together with our media agency.
If this position sounds interesting please hit the apply button now! If you have additional questions you can send me, Alice, a Whatsapp message to +31 627202168
We understand your resume might not be up to date, apply with what you have or your LinkedIn Profile. Upfield is dedicated to build an inclusive and diverse workplace, we understand that you might not hit all the requirements which are stated in the description, we really encourage you to apply anyways. You might just be the right candidate for this role or other roles.
We would like to receive your application before 1st of May, the first stage of the process will be a Video interview with myself.
Alice Graca, Talent Acquisition Specialist
If you want to make an impact where it matters apply now!
Upfield is an employer who is committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience and knowledge. We ensure job adverts are free from unintentional bias.
No personal characteristics should be a barrier to joining Upfield and we prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other personal characteristic.
Upfield publishes 2022 Financial & ESG summary
Global leader in plant-based foods has transformed products, platform and performanceView Now