Upfield Experience Centre Manager - Upfield

Upfield Experience Centre Manager

Are you passionate about plant-based nutrition? Would you like to join us and take a front seat in our Upfield Experience Centre Team based in Wageningen, Netherlands? As our Experience Centre and Events  Manager  you will create the experience, events, and training agenda for our Upfield people, our customers, and consumers with a focus to promote a plant-based diet, healthy for the consumer and good for our planet. You will work with our full product portfolio: plant creams, cheese, spreads & butter.  

You will deliver the Upfield Experience Centre and the events to engage, train and promote our purpose, our technology, and our products for all our stakeholders (internal and external). Focusing on the best tasting, natural/clean label and performing plant-based food products in the world! 


Location: Wageningen



About the position

We are looking for creative hands on person that will develop and evolve the expertise in experience and event management in plant-based foods, being a strong coordinator and communicator to bring our purpose, products, and innovation to life both internally and externally.  You will work cross-departmentally to recommend external events and build an internal events programme, managing all aspects including content and program development, experience and design, vendors, comms, promotions, and production.

You will have the opportunity to create the Upfield Experience Centre agenda both from an event coordination and content communication point of view. You will develop different approaches to work with customers to build strong customer relations and business convincing them of our leadership in plant-based nutrition. The coordination of events to train our marketing and sales colleagues on the benefits of our products will be driven by you while working in multidisciplinary teams with R&D, marketing, external affairs, and supply chain to deliver the experience and events agenda.

So what does it take to be successful in this role?

 -Recognized as an expert in this field and therefore able to develop the best-in-class experience and event management.  

- Completed studies or vocational training in the field of event organizing / event management.

- Strong and structured coordinator to set up and execute an experience centre and event calendar. 

- You are an energetic person with a passion for plant-based nutrition that consumers will love and who will bring new ideas to the business on how to engage our stakeholders. 

- You have 3 + years of proven experience as event manager/coordinator organizing both large events, conferences and more bespoke dinners and roundtables. B2B event experience is a plus.

- You have a passion for food and cooking. 

- You have good command of the Dutch, English and any other language is a plus.

- Excited to shape this role and deliver it.

What’s next

If this position sounds interesting, please hit the apply button now! If you have additional questions, you can send myself, Andre Vleeming a WhatsApp message on +31 6 21 91 71 59


We understand your resume might not be up to date, we recommend that you apply with what you have or your LinkedIn Profile. Upfield is dedicated to building an inclusive and diverse workplace, we understand that you might not hit all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles. 


We prefer to receive your application before Friday 24th of March.  The first stage of the process will be a Video interview with me. 


Upfield is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Upfield. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.