Media and Digital Manager - UKI
Are you up to delivering Upfield’s clear, compelling purpose to make people healthier and happier with nutritious and delicious, natural, plant-based food to our UK&I consumers? Are you the Media and Digital manager that delivers digital-first media campaigns across digital channels including social media to drive awareness, consideration and conversion to purchase for our market leading brands in Spreads, Plant Butter and Creams? Then apply to our new role in London!
Location: UK, London, Southwark
Hybrid: 3 days in the Southwark office
About the Role
As the Media and Digital manager you deliver digital-first media campaigns and always on activities for our brands in the UK & Ireland, (also sometimes including traditional media where needed to meet communications objectives e.g. linear TV, Outdoor). Meaning on the one hand having Day-to-day optimization of campaigns, working with creatives and brand managers to ensure all assets are briefed and delivered in time for campaigns to go live. Work with brand teams to integrate organic and paid social media activations and on the other side Playing the role of Thought Leader, keep up to date with digital and social media developments, changes, and new opportunities that affect our business, making recommendations on where we should test and learn to build knowledge and capability, actively look for new opportunities, options, and platforms that can improve performance of the brands
Within Upfield Analysis and Reporting performance is key and making recommendations to improve performance metrics and then executing against these recommendations
All in all it is about raising brand awareness, consideration and conversion to purchase across brands, driving brand image and ensuring best in class activation across our portfolio of brands.
Reporting to the UK & Ireland Head of Marketing and working closely with the European Head of Media and Digital and individual brand leads and the European Head of Media and Digital, with a cross-functional team across PR, shopper marketing, and sales to deliver integrated communication plans.
* it is not a people management role
What does it take to be successful in the role?
Besides having completed a degree in marketing or business administration and now up to e next step in Digital Markeling you obviously you have a passion for all things digital, with the ability to translate this passion in to insights, activations, and optimisations for campaigns. You are a creative critical eye and a creative prolemsolver together with a strong analytical skillset, able to interpret performance data across the full marketing funnel and use these insights to improve performance, build reports, and present in a non-technical manner.
Direct experience buying media and operating in a social media buying platform and hands-on experience planning, creating, and optimising media, digital and social advertising campaigns across various platforms.
Upfield’s culture asks for the ablilty to switch priorities quickly as we work in working in an international, matrix environment and have a good balance of strategic thinking and driving flawless execution in market. Collaboration to bring the very best result is in your nature – it is about getting the win for Upfield and our consumers.
What’s next
If this position sounds interesting, please hit the apply button now! If you have additional questions, you can send myself, Gwenn Kocken, a message on Gwenn.Kocken@Upfield.com
We understand your resume might not be up to date, we recommend that you apply with what you have or your LinkedIn Profile. Upfield is dedicated to building an inclusive and diverse workplace, we understand that you might not hit all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.
The deadline to apply for this position is April 6. The first stage of the process will be a Video interview with our Talent Acquisition Specialist Gwenn Kocken.
Upfield is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.
No personal characteristics should be a barrier to joining Upfield. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.
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