Brand Manager - Violife - Upfield

Brand Manager - Violife

Are you a highly driven marketer looking to join a hyper-growth plant-based cheese brand in Canada?

Location: Hybrid - 2 days a week in our downtown Toronto office

About the Position

We are looking for a highly driven individual to join Upfield’s Marketing team as Brand Manager for Violife, the fastest selling plant-based cheese brand in Canada with a diverse portfolio ranging from slices to shreds, blocks to cream cheese You will work on the creative development and execution of brand strategies and marketing programs that drive growth for Violife and closely with the US and Global Violife teams to develop synergies and be the voice of Canada, ensuring local needs are met. This role will lead key performance and operational aspects of the business, reporting directly to the Head of Marketing for Canada. You will demonstrate your expertise in marketing communications and digital marketing, while working with a social coordinator to propel the brand’s digital transformation journey. This role offers an opportunity to work in a dynamic, agile, and fast-paced environment to develop your marketing acumen and show leadership potential to further your career within the organization. In detail, 

So what does it take to be successful in this role?

You will bring 5+ years of relevant experience in brand management, digital marketing, media, agency, start-ups in the consumer goods space, preferably in food and have developed and executed strong traditional marketing and digital marketing campaigns and creative across various channels, including in-store, social media, programmatic, CRM, search & paid media advertising. It will be an asset if you have experience leveraging Nielsen data and managed agencies. Most importantly, you'll need to have a passion for food. 

What’s next?

If this position sounds interesting, please hit the apply button now!

We understand your resume might not be up-to-date, so we recommend that you apply with what you have or your LinkedIn Profile. Upfield is dedicated to building an inclusive and diverse workplace, we understand that you might not hit all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.

We prefer to receive your application before 6/2. The first stage of the process will be a Video interview with me, Alexander Morse - Talent Acquisition Manager for North America. The first interviews with the hiring manager will held on 6/12 and 6/13. The final interviews will be held on-site at our Toronto Office on 6/15 and 6/16.

Upfield is an employer committed to diversity, inclusion, and equal opportunities for all in the workplace. We recruit based only on values, qualifications, performance, skills, behaviors, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Upfield. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.


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