Senior Brand Manager - Upfield

Senior Brand Manager

Do you want to be part of Upfield’s journey,  the world’s largest plant-based consumer goods company? And strive for a better plant-based future? Then this is an exciting brand management opportunity to take care of our portfolio in Netherlands & Belgium. As Senior Brand Manager you will support the ongoing growth of the business to increase our consumer base for plant-based dairy alternatives by managing iconic brands such as Becel ProActiv, Solo and Planta. 

Location: Amsterdam or Brussels 


About the position 

As Senior Brand Manager you are part of the Marketing team reporting into the Head of Marketing Netherlands & Belgium, with a Junior Brand Manager under your leadership. You'll join a very close and collaborative team that shares the portfolio and activity plans. You will also work closely with the European and local Commercial teams. 

You will be driving brand performance using a data-driven approach: monitoring brand performance vs KPI’s, together with return on investment of advertising and promotions, and using these insights to make recommended actions to accelerate or turn-around growth. You will be leveraging insights from market research, category and brand performance, market trends, consumer behavior, etc. to drive continuous improvement and anticipate threats & opportunities. 

You will also build on local market understanding to generate insights and foresights as input for the definition, implementation and steering of local growth plans. 

In this role, you will work on the strategic and operational management of the brand & product portfolio for Netherlands and Belgium, but also continuously on plans & activations that drive household penetration for key brands. You will conceptualize, coordinate and execute marketing activities (incl. campaigns, activation concepts) and in accordance with Brand guidelines. 

Together with internal / external agencies and internal stakeholders, you'll work on the delivery of key initiatives in a timely manner and with excellence. 

You will own the brand architecture and lead the locally relevant product development and launch process of all innovations and renovation, from concept through to in-market execution. You will be responsible and accountable for the development and management for the full brand budget of your portfolio. 

You will provide input to agree on local strategic pricing and pricing guidelines. 

In close collaboration with the sales team & European stakeholders, you will raise the bar for better impact of marketing in Netherlands & Belgium using data-driven marketing and excellent consumer insights to be locally relevant, culturally resonant, and faster than competition in everything we do. 

So, what does it take to be successful in this role?  

With a Bachelor's/Master's degree in Marketing, Business Administration, or any business-related field and a minimum 6 years of marketing experience with proven track record in the FMCG industry, you have a deep passion for building brands and a holistic marketing skill set with strong consumer orientation and the ability to translate ideas and passion into execution and financial results.  

A performance mindset is needed and shows not only in personality but also strong commercial and financial acumen together with excellent analytical skills 

Besides being a strong team player with excellent interpersonal skills, you have proven project management skills, exceptional planning and organizational skills, and the ability to prioritize in a fast-paced environment. 

You describe yourself as a passionate and determined person with a hands-on mentality. You demonstrate resilience, initiative, commercial thinking, agility and a willingness to challenge the status quo. 

You passionate about food & cooking, naturally motivated and inquisitive: driven by insight and behavior. 

We operate in a global environment so your English is near native or bilingual. Fluency in either Dutch or French also required.   


What’s next?  

If this position sounds interesting, please hit the apply button now! If you have additional questions, you can send myself, Alice Graca, a WhatsApp message on +31 627202168.

We understand your resume might not be up to date, we recommend that you apply with what you have or your LinkedIn Profile. Upfield is dedicated to building an inclusive and diverse workplace, we understand that you might not hit all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles. 

The deadline to apply for this position is 23rd of May. The first stage of the process will be a Video interview with me on the 24th and 25th of May . The 1st interview will take place on the 30th and 31st  and the final interview will be within 3 days thereafter.

Upfield is an employer who is committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience and knowledge. We ensure job adverts are free from unintentional bias.   

No personal characteristics should be a barrier to joining Upfield and we prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other personal characteristic.  


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