Modern Trade Marketing Analyst - Upfield

Modern Trade Marketing Analyst

About us!

At Upfield our purpose is clear: we make people healthier and happier with nutritious and delicious, natural, plant-based products that are good for you, our planet; and with packaging that’s free from plastic. We are the largest plant-based company in the world, and we believe in doing what’s right for our people, our customers and the planet. We’ve got iconic brands like Rama, Country Crock, Blue Band and Flora that people all over the world know and love. We’ve been a trusted category leader since 1871 and yet we feel like we’re only just getting started.

You’ll have to enjoy working in a fast-paced environment and it will take hard work and determination; we will give you the ownership you need to make an impact. You’ll have to deliver on the commitments you make. And we’ll give you the freedom and flexibility to do your job and build your own career.


About the position  

The Modern Trade Marketing Analyst is responsible for overseeing all activities related to the Modern Trade segment, which accounts for 50% of our total sales. This person will be responsible for budget control and execution under the supervision of the Trade Marketing team (TMI, PE, and POS). The role involves providing support to the sales team, ensuring the successful implementation of activities, and monitoring key market indicators such as SOM%, ND%, WD%, SAH%, and SO.


Your main responsibilities

  • Provide day-to-day support to the sales team to ensure the effective execution of Trade activities.
  • Monitor market results in terms of distribution, sales growth, sell-out, and market share.
  • Collaborate with the sales team and Marketing to develop and execute action plans that meet channel KPIs, including Net Sales Value, GM%, sell-out, distribution, and Market share.
  • Assist the Trade Marketing Manager in managing budget accounts, including the operational plan.
  • Maintain regular communication with suppliers to ensure timely delivery of materials required for Trade activities.
  • Monitor Trade Marketing activities, ensuring smooth implementation before, during, and after each activity.


So, what does it take to be successful in this role?

  • Minimum of 2 years of experience in trade marketing positions.
  • Strong leadership, strategic influencing, and communication skills.
  • Collaborative and team-oriented mindset.
  • Results-oriented with a high degree of ownership.
  • Ability to multitask, handle complexity, and thrive in ambiguous situations.
  • Proficiency in English at a B2 level.


If you find this position interesting and fulfilling, please click the apply button now!





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