Cookie Notice

Last Updated: 01.08.2019

At Upfield, we respect your concerns about privacy and value the relationship that we have with you.

Like many companies, we use technology on our websites to collect information that helps us enhance your experience and our products and services. The cookies that we use at Upfield allow our websites to work and help us to understand what information and advertising is most useful to visitors.

Please take a moment to read this Cookie Notice ("Notice") and, if you have any questions, feel free to send us an email via

As you read our Privacy Notice, please keep in mind that it applies to Upfield B.V. and all Upfield Group companies ("Upfield"). 

Upfield Europe B.V. is the data controller of the personal data which we collect on the website.  Upfield Europe B.V. or the local Upfield entity will be the data controller of the personal data which we collect on the local brand specific website (for example, or  

This Notice applies to any websites, apps, branded pages on third-party platforms (such as Facebook or YouTube), and applications accessed or used through such websites or third-party platforms (hereinafter, “our websites”) which are operated by or on behalf of Upfield. If you do not agree to our use of cookies in this way, you should set your browser settings accordingly, disable the cookies that we use or not use our websites at all. If you disable the cookies we use, this may impact your user experience while on the websites.

The section below summarises the different types of cookies, and other similar technologies, we use on our websites, together with their respective purpose. This Notice also provides information about how to manage these cookies.

Cookies, pixel tags and similar technologies (collectively ‘cookies’) are files containing small amounts of information which are downloaded to any internet enabled device – such as your computer, smartphone or tablet – when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies do lots of different and useful jobs, such as remembering your preferences, generally improving your online experience, and helping us to offer you the best product and services.

Cookies set by the website owner (in this case, Upfield) are called "first party cookies". Cookies set by parties other than the website owner are called "third party cookies". We use a number of third parties that may set cookies on your device on our behalf when you visit our websites to allow them to deliver tailored Upfield advertising within their domains, for example Facebook and Google DoubleClick (for more information see section below entitled "Targeted Advertising"). We also use a number of partners to provide digital experiences and functionalities on our websites. For example, while browsing our websites you may be served cookies from third-parties who provide some of its features on our websites (e.g., a YouTube video). See the section below entitled "How can I control the use of cookies" for more detail on how you can exercise choice over the placement / use of cookies.

The cookies used on Upfield websites may be generally categorised as follows:


Types of cookie

Who serves these cookies

Essential website cookies: These cookies are strictly necessary to provide you with services available through our websites and to use some of its features, such as access to secure areas.  

Upfield (

Advertising cookies: These cookies are used to make advertising messages more relevant to you.  They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

Google (


To find out how to control the use of these Cookies, please see "How can I control the use of Cookies" section, below.

Cookies are not the only way to recognise or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our websites [or opened an e-mail that we have sent them]. This allows us, for example, to monitor the traffic patterns of users from one page within our websites to another, to deliver or communicate with cookies, to understand whether you have come to our websites from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of e-mail marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

Third parties may serve cookies on your computer or mobile device to serve advertising through our websites. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details or other personally identifying details unless you choose to provide these.

We use cookies for the following reasons:

Most internet browsers are initially set up to automatically accept cookies. If you do not want our websites to store cookies on your device, you can change your browser settings so that you receive a warning before certain cookies are stored. You can also adjust your settings so that your browser refuses most of our cookies or only certain cookies from third parties.

If you disable the cookies that we use, this may impact your experience of the Upfield website, for example you may not be able to visit certain areas of a website or you may not receive personalized information when you visit a website.

If you use different devices to view and access the Upfield website (e.g., your computer, smartphone, tablet) you will need to ensure that each browser on each device is adjusted to suit your cookie preferences.

The procedures for changing your settings and cookies differ from browser to browser. If necessary, use the help function on your browser or click on one of the links below to go directly to the user manual for your browser.

To find out more about cookies visit

In terms of duration, we may use two different types of cookies on our websites:

If we make a substantial update to this Notice we will notify you through a pop-up on the website for a reasonable length of time prior to and following the change. We will also revise the "last updated" date at the top of this Notice. You may review the Notice by visiting the Site and clicking on the “Cookie Notice” link.