Investors

We are the largest plant-based consumer product company in the world. Our consumers support our mission to deliver a “Better Plant-Based Future” for foodies everywhere.

The consumer shift toward plant-based foods is here to stay. As a leader in the plant-based sector, we are harnessing the power of plants to deliver growth.

Our decades of experience combine with our start-up mentality to create a forward-looking, agile business. We are focused on delivering the best products in the business, while creating a strong platform for sustainable, profitable growth.

From our humble beginings in 2018, we have already demonstrated a strong upward trend, with consecutive quarters of growth. We have done this by reorganising the business, prioritising a smaller number of SKUs and overhauling our previous technology capabilities to create a more streamlined, digital-first company.

We want to take you on the Generation Plant journey. Follow our strategic, operational and financial progress as we take our business from strength to strength.

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Upfield Investors

Leadership

Find out how Upfield leads

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Heritage

From 1871 to Generation Plant

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Purpose

In pursuit of ‘A Better Plant-Based Future’

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