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Upfield Group B.V. Acquires Arivia, Leading Producer of Plant-Based Cheese

Upfield Group B.V., the global leader of plant- based butter and spreads today announced that one of its group companies, Upfield Europe B.V. has entered…

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Upfield Announces Strategic Partnership with Starling

Upfield Announces Strategic Partnership with Starling (Earthworm and Airbus) to Leverage Satellite Data to Help Validate Their Commitment on No Deforestation…

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Country Crock® Introduces New Plant Butter

New Country Crock® Plant Butter marks a leap forward in plant-based eating for dairy butter lovers…

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Upfield Appoints Tim Brown as new Regional CEO for the Americas

Upfield has appointed Tim Brown as its new Regional CEO for the Americas. Tim oversees Upfield’s business in the United States, Canada, and Latin America…

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I Can’t Believe It’s Not Butter!® Launches New “Spread No Drama” Campaign

I Can’t Believe It’s Not Butter!® Encourages Consumers to Cut the Drama, Not the Taste When It Comes to Eating…

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Flora Champions Plant Goodness as it Reformulates it’s Entire Portfolio to Become 100% Plant-Based

In a move that will transform the butters and spreads category, FLORA, the UK’s number one spread brand, is reformulating its iconic portfolio to be…

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