Country Crock® Introduces New Plant Butter - Upfield

Country Crock® Introduces New Plant Butter

New Country Crock® Plant Butter marks a leap forward in plant-based eating for dairy butter lovers

HACKENSACK, NJ, September 9, 2019 – Country Crock® dives into the plant-based foods movement with the launch of its new dairy-free plant butter that tastes like dairy butter. Country Crock® Plant Butter is made with plant-based oils and features oils from olives, avocados and almonds. It is gluten-free, kosher-certified and certified plant-based by the Plant Based Foods Association (PBFA) which makes it suitable for vegan diets. Country Crock® Plant Butter makes it easier for all onsumers – omnivores and vegans alike – to enjoy the taste of butter with a plant-based, dairy-free option.

“We believe that plant-based eating has a positive impact on health and on the environment, and that plant-based food products should taste delicious,” says Brian Orlando, Chief Marketing Officer for Upfield North America, the makers of Country Crock®. “That’s why we set out to make a dairy-free butter that homecooks, chefs and bakers could cook, bake and spread with just like butter. We created a truly breakthrough product and have been so excited to see the response when people try it. We’re turning even the biggest butter lovers out there into Country Crock® Plant Butter lovers.”

To demonstrate just how much Country Crock® Plant Butter tastes like dairy butter, Country Crock® is launching a new campaign featuring actual butter lovers who have turned into Country Crock® Plant Butter enthusiasts. One butter lover is Lynn Rupley Smith, a state fair baking champion who has won 229 blue ribbons at county and state fairs over the past 30 years. In August, she won two more blueribbons, this time using Country Crock® Plant Butter in her Strawberry Rhubarb and Shoofly pies. Country Crock® is also working with self-proclaimed butter lover and celebrity food expert Antoni Porowski, who surprises a fellow butter lover in her home. Together they put Country Crock® Plant Butter to the test in her grandmother’s shrimp scampi and oat meal cookie recipes, and Antoni successfully converts this butter lover into a Country Crock® Plant Butter lover!

Country Crock® Plant Butter is available in stores across the U.S. either in tubs with Olive Oil or Almond Oil, or in stick format with Olive Oil, Almond Oil or Avocado Oil. The tubs contain 40% less saturated fat than dairy butter per tablespoon serving, and the sticksc ontain 25% less saturated fat than dairy butter per tablespoon serving. Country Crock® Plant Butter’s plastic tubs and lids, and cardboard box are recyclable per the instructions on the how2recycle packaging label. From an environmental standpoint, Country Crock Plant Butter production generates less than half the greenhouse gas emissions than producing dairy butter.

The suggested retail price for Country Crock® Plant Butter 16oz sticks is $3.49 and for CountryCrock® Plant Butter 10.5oz tubs is $2.49, however prices may vary from store to store.

Visit​ to find a retailer near you or try one of our new recipes made with Country Crock® Plant Butter. Follow us on Facebook, Twitter, Instagram and Pinterest.

Upfield 2022 ESG Report

Annual Summary ESG 2022

Global leader in plant-based foods has transformed products, platform and performance

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