We take privacy seriously. The following principles underpin our approach to respecting your privacy:
This Privacy Notice explains the types of personal information we collect and how we use, disclose and protect that information.
This Privacy Notice applies to personal information collected by Upfield Pakistan (Private) Limited and the Upfield Group of companies (“Upfield”) in connection with the services they offer. Find out more about the Upfield Group at www.upfield.com/about/. This includes information collected offline through our Consumer Engagement Centers, direct marketing campaigns, sweepstakes and competitions, and online through our websites, applications and branded pages on third party platforms and applications accessed or used through such websites or third party platforms (“Upfield Sites”).
This Privacy Notice also applies to targeted Upfield content, including offers and advertisements for Upfield products and services, which we (or a service provider acting on our behalf) may send to you on third party websites, platforms and applications (“Third Party Sites”) based on your Site Usage Information (as defined below). These Third Party Sites may have their own privacy policies and terms and conditions. We encourage you to read them before using those Third Party Sites.
This Privacy Notice is hereby incorporated into and forms part of the terms and conditions of use of the applicable Upfield Site. For information about the Upfield Group Company responsible for protecting your personal information, see Your privacy rights and who to contact below.
By using an Upfield Site, you are consenting to the relevant Upfield Group company collecting, using and disclosing your personal information in accordance with this Privacy Notice. If you do not agree to the collection, use and disclosure of your personal information in this way, please do not use the Upfield Sites or otherwise provide the relevant Upfield Group company with your personal information.
Upfield will only collect, use or disclose your personal information where it is fair and lawful to do so. In most cases, we will ask for your consent explicitly but, in some cases, we may infer consent from your actions and behaviour. We may ask you to provide additional consent if we need to use your personal information for purposes not covered by this Privacy Notice. You are not obliged to provide such consent but if you decide not to then your participation in certain activities may be restricted. If you provide additional consent, the terms of that consent shall prevail in the event of any conflict with the terms of this Privacy Notice.
Please note, however, that we may process your personal information without consent if we have a legitimate reason to do so, provided that such use will not have a prejudicial effect on your own rights, freedoms and interests. Any such use shall be in accordance with the Upfield Privacy Principles set out above.
The majority of Upfield Sites are designed and intended for use by adults. Where an Upfield Site is intended for use by a younger audience, we will obtain consent from a parent or guardian before we collect personal information where we feel it is appropriate to do so or where it is required by applicable laws and regulations (the age at which consent is necessary varies from country to country). If you are a child over the age where parental consent is required in your country, you should review the terms of this Privacy Notice with your parent or guardian to make sure you understand and accept them.
If we discover that we have collected information from a child without consent from a parent or guardian where such consent should have been obtained, we will delete that information as soon as possible.
Access to certain parts of the Upfield Sites and/or eligibility to receive prizes, samples or other rewards may be limited to users over a certain age. We may use your personal information to carry out age verification checks and enforce any such age restrictions.
In this Privacy Notice, your "personal information" means information or pieces of information that could allow you to be identified. This typically includes information such as your name, address, screen name, profile picture, email address, and telephone number, but can also include other information such as IP address, shopping habits, information about your lifestyle or preferences such as your hobbies and interests. We may collect personal information about you from different sources, including:
We may share Site Usage Information with trusted third parties (e.g. advertisers, advertising agencies, advertising networks, data exchanges, etc.) in order to offer you tailored content, including more relevant advertising for products and services which may be of interest to you. These third parties may set and access their own cookies, web beacons and similar tracking technologies on your device in order to help us deliver customized content and advertising to you when you visit Upfield Sites or Third Party Sites.
In some countries, we have adopted the use of industry-recognized icons (e.g. the AdChoices icon) which may appear alongside targeted advertisements that we (or a service provider acting on our behalf) send to you based on your Site Usage Information. You may click on these icons to receive more information about the collection and use of your information or to opt-out of such collection in future. Please note that even if you opt out, you may still receive advertisements from Upfield that are not customized based on your Site Usage Information.
Depending on your location, there may be other solutions to help you control your online behavioral advertising preferences (such as whether certain third parties may collect and use your Site Usage Information for targeted advertising purposes). For example, in Europe the website www.youronlinechoices.com allows you to choose which companies can deliver customized ads while in the US you may use the Network Advertising Initiative’s Opt-Out Tool and the Digital Advertising Alliance’s Opt-Out Tool.
We may use your personal information to:
In order to protect information from accidental or malicious destruction, when we delete information from our services we may not immediately delete residual copies from our servers or remove information from our backup systems.
We may make available a service through which you can receive text or other types of messages from Upfield such as SMS (short message service), MMS (multimedia message service) or EMS (enhanced message service) on your wireless or mobile device (“Mobile Message Service”). If you subscribe to one of our Mobile Message Services, you agree to receive such messages from Upfield at the address or mobile number you provide for that purpose (unless and until you have elected to opt out of receiving such messages by following the instructions in the Your privacy rights and who to contact section below).
You understand that your wireless carrier’s standard rates apply to these messages, and that you may change your mind at any time by following the instructions in the Your privacy rights and who to contact section below. If fees are charged to your wireless account invoice, you agree that we may collect from you and provide your carrier with your applicable payment information in connection therewith. You represent that you are the owner or authorized user of the wireless device you use to sign up for the Mobile Message Service, and that you are authorized to approve the applicable charges. In addition to meeting certain age restrictions and any other terms and conditions associated with each Mobile Message Service, you may be required to register personal information such as your name, text message, wireless address or mobile phone number. We may also obtain the date, time and content of your messages in the course of your use of the Mobile Message Service. We will use the information we obtain in connection with our Mobile Message Service in accordance with this Privacy Notice. Please note, however, that your wireless carrier and other service providers may also collect data about your wireless device usage, and their practices are governed by their own policies.
You acknowledge and agree that the Mobile Message Service is provided via wireless systems which use radios (and other means) to transmit communications over complex networks. We do not guarantee that your use of the Mobile Message Service will be private or secure, and we are not liable to you for any lack of privacy or security you may experience. You are fully responsible for taking precautions and providing security measures best suited for your situation and intended use of the Mobile Message Service. We may also access the content of your wireless and/or mobile phone account with your carrier for the purpose of identifying and resolving technical problems and/or service-related complaints.
Upfield is one of the world's leading fast moving consumer goods companies with products sold in over 190 countries (more information about Upfield can be found at: www. Upfield.com/about. As a global business, Upfield we may share your personal information with Upfield Group companies and trusted third parties based outside the country in which you live so that they may process that data on our behalf. Find out more.
We may share your personal information with:
If we do share your personal information with another Upfield Group company or with trusted third parties, we shall use our best efforts to ensure that they keep your information secure, take all reasonable steps to protect it from misuse and only use it in a manner consistent with our instructions, this Privacy Notice and applicable data protection laws and regulations.
We may also share your personal information with companies, organizations or individuals outside of the Upfield Group if we believe that disclosure of the information is necessary for legal reasons.
We may share your personal information to:
It is not practical to list all of the countries where personal information is processed and stored as those countries frequently change depending on operational requirements. If you have any questions, comments or concerns about how we handle your personal information, then see Your privacy rights and who to contact below.
Upfield does not sell personal information, except to an entity to which we divest all or a portion of our business (for example, in connection with our sale of a brand), or otherwise in connection with a merger, consolidation, change in control, reorganization or liquidation of all or a portion of our business.
We may transfer your personal information to servers located outside the country in which you live or to affiliates or other trusted third parties based in other countries so that they may process personal information on our behalf. By using a Upfield Site or otherwise providing Upfield with personal information, you agree to us doing so in accordance with the terms of this Privacy Notice and applicable data protection laws and regulations.
You should be aware that many countries do not afford the same legal protection to personal information as you might enjoy in your country of origin. While your personal information is in another country, it may be accessed by the courts, law enforcement and national security authorities in that country in accordance with its laws. Subject to such lawful access requests, we promise that anyone processing your personal information outside your country of origin is required to implement measures to protect it and is only entitled to process it in accordance with Upfield’s instructions.
We take all reasonable precautions to keep your personal information secure and require any third parties that handle or process your personal information for us to do the same. Access to your personal information is restricted to prevent unauthorised access, modification or misuse and is only permitted among our employees and agents on a need-to-know basis.
If you have any questions, comments or concerns about how we handle your personal information, then you may contact us by clicking the Contact Us link on the Upfield Site that directed you to this Privacy Notice. Your request will be directed to the appropriate Upfield group company. Alternatively, please go to www. Upfield.com, select the appropriate country and click on the Contact Us link. Your request will be directed to the appropriate Upfield Group company. You have the right to tell us if you:
To assist us in dealing with your request, please provide your full name and details.
In addition to this Privacy Notice, there may be specific campaigns or promotions which will be governed by additional privacy terms or policies. We encourage you to read these additional terms or policies before participating in any such campaigns or promotions as you will be required to comply with them if you participate. Any additional privacy terms or policies will be made prominently available to you.