Community Involvement

Upfield’s priority is to build a sustainable business that is delivering a positive social impact through our interactions in communities around the world.

Blue Band and nutritious breakfasts – The Alliance for Good Breakfasts

Blue Band is on a mission to ensure a nutritious breakfast is an everyday reality for 100 million school children across Africa and Asia by making it readily available, affordable and desirable.

To drive universal access to the good breakfast initiative, Blue Band has created the Alliance for Good Breakfast – which brings together global experts, local NGOs, schools, parents and government agencies – to raise national awareness and initiate behaviour change programmes.

As part of this work, Blue Band runs campaigns on the importance of a good breakfast to children in Africa and Asian schools. Containing both omega 3 and 6, and fortified with vitamin A, Blue Band helps give children the nutritious start to the day that they need. This is an essential step towards healthier lives and better school performance.

“Upfield is committed to supporting a brighter future for school children and we are proud of the difference that our Blue Band breakfast programme can make to children’s lives.”

Tim Verbeek, Regional General Manager Africa, Middle East, Asia at Upfield

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