Innovation
The passionate Upfielders in our R&D team spend time working out how to make our products even more delicious and nutritious, how to continue pushing the boundaries of functionality, and developing innovative way to package them. Whether using our products for baking, spreading, slicing, whipping, cooking or even barbecuing, we want our products to be unrivalled.
We recently announced our investment into a state-of-the-art Upfield Food Science Centre in Wageningen, Netherlands, where our top food scientists and world class chefs will create and innovate to their palates’ content.
Pioneers of plant-based innovation
Flora Plant
In 2020 we launched Flora Plant across Europe and the US. It cooks, spreads and bakes exactly like dairy butter, but it’s better for the planet.
ProActiv Immune
With a combination of the essential vitamins B6, B12 and D as well as the minerals folic acid and zinc, ProActiv Immune was launched in 2020 to contribute to the normal functioning of the immune system.
Flora Plant Cream
Flora Plant Cream launched in 2019 in Europe, the Middle East and the US, using fava beans for a delicious, creamy taste. It’s the first allergen-free, plant-based alternative that whips just like dairy cream.
Country Crock Plant Butter
Launched in 2019, Country Crock Plant Butter performs and tastes just like dairy butter, and comes in three different variants: avocado oil, almond oil and olive oil.