Products & Brands - Upfield


We are proud owners of a host of iconic household brands, some of which have been found in fridges, on tables and in kitchens been for over 100 years. We have been the authority in the spreads category since 1871. In 2020 we acquired Violife, the worlds leading vegan cheese brand, and we have been revamping our plant-based creams portfolio, creating creams that whip, pour and cook just like their dairy equivalent. Our brands have a key role to play in the adoption of a plant-based diet making it easier for people to choose plant-based without a compromise on taste or functionality. We have unmatched experience and know-how. All brands are constantly evolving. We are pushing the boundaries of product design, finding innovative ways to use natural ingredients to create healthy, delicious plant-based foods. You can read more about our brands here.


We are passionate about making sure that our products are never a compromise. Thats why with every one of our plant-based foods, we are focused on ensuring that they cook, bake, spread, ooze, grate, whip, pour and importantly, taste exactly as you would expect if not better!


Our plant-based margarines, butters, cheeses, creams and oils are designed to bring you the distinctive flavours and textures that you love, without the downsides of dairy. Our plant-based foods can help you continue to enjoy your favourite recipes and meals without the guilt of dairy products.

Country Crock Plant Butter is specifically formulated to taste, cook and bake just like dairy butter. We selected plant fats and oils to mimic the way dairy butter behaves at different temperatures and in all its different usages such as: on toast, making grilled cheese sandwiches, or in baking pies and cakes.

Additionally, in developing Country Crock Plant Butter, we analysed the flavor of dairy butter at a molecular level, and then recreated this flavor with natural, plant-based ingredients so our Country Crock Plant Butter has the same delicious flavor of butter, but from plants not cows.


With a heritage going back to 1871, we know how to make foods that work in the kitchen. Want to get the ooziest melted vegan cheese, or the lightest, fluffiest cakes? We’ve got it sorted.

Made with simple ingredients

As Generation Plant, we want to know where our food comes from. We source our plants sustainably, using simple ingredients to create tasty foods. We have perfected the art of blending plant oils together to make margarine, or whizzing up fava beans into a delicious plant-based cream.

Quality in production

Our commitment to quality underscores everything we do and advances our goal of being a company and brand that consumers trust. The consumer drives our business, and we work tirelessly to ensure that we are listening to, meeting and exceeding their expectations.

Read our Product Quality Policy here 

Read our view on GMOs here