How we lead

Upfield’s Executive Committee consists of established leaders with proven track records from the food, consumer, and health industries. Together they bring a wealth of complementary experience, knowledge and skills to build on Upfield’s strong legacy, and successfully lead the company into a new era focused on “A Better Plant-Based Future.”

Upfield

A message from our Group CEO – David Haines

“We have an exciting opportunity ahead of us at Upfield. Our company is well positioned for future success and growth as more and more people around the world are consuming plant-based foods for health, environmental and ethical reasons. We are the authority in this category and have some of the most recognised and loved brands in the industry. This inspires our team of leaders and Associates while our values focus us. All together, we are committed to continuing to deliver great tasting, all-natural plant-based nutrition products that drive a positive change in people’s health and daily lives as well as the health of our planet.”

David Haines

Group CEO

David was appointed Group Chief Executive Officer (CEO) of Upfield in July 2018. David was previously Chairman and CEO of Grohe Group, and subsequently CEO of Lixil Water Technology Group. At Grohe, David led the complete transformation of the business over a 10-year period. He joined Grohe from Vodafone, where he served as the company’s first Global Marketing Director, building Vodafone into a successful, top ten global brand within three years and across multiple markets. Prior to this, David was Deputy Division President of The Coca-Cola Company in Germany, and for 10 years a General Manager for Mars across different European markets.

Florence Naviner

Chief Financial Officer

Florence joined Upfield in September 2020. Florence has almost 30 years of experience working for Mars Incorporated where she held several senior positions – most recently as Chief Financial Officer and Senior Vice President of Mars Wrigley. She has a wealth of finance and strategic management experience and a strong track record in business turnarounds, value creation programs, business and finance transformations, debt management, M&A projects and leading strong finance teams with a focus on talent development.

Detlef Schmitz

General Counsel

Eve Baldwin

Chief Human Resources Officer

Gerry Mulvin

Chief Product Officer

Laurent Lavenut

Chief Operations Officer

Rogier Smeets

Regional President of Europe

Tim Brown

President & CEO, Americas

Tim Verbeek

Regional President Africa, Middle East & Asia-Pacific

Code of Conduct

At Upfield we are committed to upholding the highest standards of conduct across our business. We do this because it’s the right thing to do, it holds us accountable, and creates a more durable business for the long-term that we can all be proud of.

Read our Code of Conduct.

View our Policies
Code of Business Principles

Leadership

Find out how Upfield leads

Read more

Heritage

From 1871 to Generation Plant

Read more

Purpose

In pursuit of ‘A Better Plant-Based Future’

Read more

Detlef Schmitz

General Counsel

Detlef joined Upfield with over 20 years-experience as in-house legal counsel for global consumer companies. He served as General Counsel and a Member of the Board of Managers at Grohe Group and subsequently as the General Counsel of of Lixil Water Technology Group. Prior to that, Detlef was Head of the Legal Department for the Coca-Cola Company in Germany.

Eve Baldwin

Chief Human Resources Officer

Eve joined Upfield with over 20 years-experience in human resources and talent management and M&A. Previously, she was Vice President of HR at Unilever’s spreads and personal care divisions and before that at the Ford Motor Company in Europe.

Gerry Mulvin

Chief Product Officer

Gerry joined Upfield following 15 years in senior leadership positions at Joyou AG and its parent company Grohe Group, a leading global consumer goods company focused on bathroom solutions and kitchen fittings. Prior to this, Gerry was a Partner at the management consulting firm Bain & Company.

Laurent Lavenut

Chief Operations Officer

Laurent joined Upfield with over 20 years-experience in global operations and supply chain management for consumer and food companies. Previously, he was a Senior Vice President for supply chain at the Consumer Beauty Division at Coty and, before that, served as a Vice President of Operations at Danone’s Advanced Medical Nutrition Division and Danone Russia.

Rogier Smeets

Regional President of Europe

Rogier joined Upfield with over 15 years of commercial and marketing experience on global and local food brands at Unilever. He held senior leadership positions in the foods business across Europe, America and South-East Asia. He now leads Upfield’s Southern and Central Eastern Europe business.

Tim Brown

President & CEO, Americas

Tim joined Upfield with over 30 years-experience leading sales, marketing, and business operations for some of America’s leading food companies. He has a reputation for transforming brands into recognized market leaders. Previously, he was President and COO at Chobani, and prior to that had a long career at Nestle as CEO of the North American water business and CEO of Canada operations. Prior to that, Tim was with P&G.

Tim Verbeek

Regional President Africa, Middle East & Asia-Pacific

Tim joined Upfield with over 20 years of brand development, commercial and general management experience across various local, regional and global roles within FMCG companies such as Unilever and Heineken in addition to running two of his own companies as Founder and CEO. Tim now leads Upfields’ eight Business Units spanning Africa, Middle East & Asia-Pacific.