How we lead

Upfield’s Executive Committee consists of established leaders with proven track records from the food, consumer, and health industries. Together they bring a wealth of complementary experience, knowledge and skills to build on Upfield’s strong legacy, and successfully lead the company into a new era focused on “A Better Plant-Based Future.”


A message from our Group CEO – David Haines

“We have an exciting opportunity ahead of us at Upfield. Our company is well positioned for future success and growth as more and more people around the world are consuming plant-based foods for health, environmental and ethical reasons. We are the authority in this category and have some of the most recognised and loved brands in the industry. This inspires our team of leaders and Associates while our values focus us. All together, we are committed to continuing to deliver great tasting, all-natural plant-based nutrition products that drive a positive change in people’s health and daily lives as well as the health of our planet.”

David Haines

Group CEO

David was appointed Group Chief Executive Officer (CEO) of Upfield in July 2018. David was previously Chairman and CEO of Grohe Group, and subsequently CEO of Lixil Water Technology Group. At Grohe, David led the complete transformation of the business over a 10-year period. He joined Grohe from Vodafone, where he served as the company’s first Global Marketing Director, building Vodafone into a successful, top ten global brand within three years and across multiple markets. Prior to this, David was Deputy Division President of The Coca-Cola Company in Germany, and for 10 years a General Manager for Mars across different European markets.

Florence Naviner

Chief Financial Officer

Florence joined Upfield in September 2020. Florence has almost 30 years of experience working for Mars Incorporated where she held several senior positions – most recently as Chief Financial Officer and Senior Vice President of Mars Wrigley. She has a wealth of finance and strategic management experience and a strong track record in business turnarounds, value creation programs, business and finance transformations, debt management, M&A projects and leading strong finance teams with a focus on talent development.

Code of Conduct

At Upfield we are committed to upholding the highest standards of conduct across our business. We do this because it’s the right thing to do, it holds us accountable, and creates a more durable business for the long-term that we can all be proud of.

Read our Code of Conduct.

View our Policies
Code of Business Principles


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In pursuit of ‘A Better Plant-Based Future’

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