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A message from our Group CEO David Haines
"Our vision is to become the future of food, with a pioneering global company, transitioning the food system towards a more sustainable, plant-based model of consumption. Our purpose - to make people healthier and happier with nutritious and delicious, natural, plant-based food that is good for you and our planet - has remained consistent, powering a significant industrial and portfolio transformation, achieved with the unique commitment of our Upfielders. As a result, we believe we are well-positioned for profitable and purposeful growth."
David Haines
Group Chief Executive Officer
David was appointed Group Chief Executive Officer (CEO) of Upfield in July 2018. David was previously Chairman and CEO of Grohe Group, and subsequently CEO of Lixil Water Technology Group. At Grohe, David led the complete transformation of the business over a 10-year period. He joined Grohe from Vodafone, where he served as the company’s first Global Marketing Director, building Vodafone into a successful, top ten global brand within three years and across multiple markets. Prior to this, David was Deputy Division President of The Coca-Cola Company in Germany, and for 10 years a General Manager for Mars across different European markets.
Florence Naviner
Chief Financial Officer
Florence joined Upfield in September 2020. Florence has almost 30 years of experience working for Mars Incorporated where she held several positions - most recently as Chief Financial Officer and Senior Vice President of Mars Wrigley. She has a wealth of finance and strategic management experience and a strong track record in business turnarounds, value creation programs, business and finance transformations, debt management, M&A Projects and leading a strong finance teams with a focus on talent development.
Laurent Lavenut
Chief Operations and Product Officer
Laurent joined Upfield with over 20 years-experience in global operations and supply chain management for consumer and food companies. Previously, he was a Senior Vice President for Supply Chain at the Consumer Beauty Division at Coty and, before that, served as a Vice President of Operations at Danone’s Advanced Medical Nutrition Division and Danone Russia.
Dominic Brisby
Regional President Europe, USA and Canada
Dominic has over two decades of experience in consumer goods, across all continents. He joined Upfield from Imperial Brands, where he was Interim Group CEO , and President of the Americas, Africa, Asia, and Australia Region. Prior to this, he led Europe for Imperial Brands.
Tim Verbeek
Regional President AMEA and LatAm
Tim joined Upfield with over 20 years of brand development, commercial and general management experience across various local, regional and global roles within FMCG companies such as Unilever and Heineken in addition to running two of his own companies as Founder and CEO. Tim now leads Upfield's Business Units spanning, Latin America, Africa, Middle East & Asia-Pacific.
Eve Baldwin
Chief Human Resources Officer
Eve joined Upfield with over 20 years-experience in human resources, talent management and M&A. Previously, she was Vice President of HR at Unilever's spreads and personal care divisions and before that at the Ford Motor Company in Europe.
Detlef Schmitz
General Counsel
Detlef joined Upfield with over 20 years-experience as in-house legal counsel for global consumer companies. He served as General Counsel and a Member of the Board of Managers at Grohe Group and subsequently as the General Counsel of Lixil Water Technology Group. Prior to that, Detlef was Head of the Legal Department for the Coca-Cola Company in Germany.
Olga Osminkina - Jones
President and Chief Growth Officer, Violife
An experienced brand building executive with a strong track record of driving growth and leading transformation in premium and lifestyle businesses in beauty, fashion and beverages, Olga was recently Senior Vice President and Global Category Officer – Intimate Wellness at Reckitt. Prior to this, Olga led Innovation and New Brand and Category Development at PepsiCo. She started her career at P&G, before moving into senior roles at Danone, Heineken and Estee Lauder.
