Building a Better Plant-Based Future together

Channel & Category Development Manager (Hungary, Adria, Bulgaria)

Channel & Category Development Manager Hungary, Adria, Bulgaria

Budapest, Hungary

(Fixed term – maternity cover)


Bored? Frustrated? Tired of being tethered by procedures?

You know that feeling when you have a brilliant idea, you have the know-how, you already build the strategy in your head 3…2…1… no action? Endless procedures, approval chains, and discussions. Not in here.

What can you expect?

You will join a team of people with an entrepreneurial spirit, that you could share knowledge and learn from. The flat structure will give you the ownership you need to make a real impact on the business.

You take a steering wheel and lead Customer & Shopper Marketing agenda in Hungary, Bulgaria and Adria – defining channel strategy, executing and evaluating shopper activations.

Need more details?


Working hand in hand with Sales Team you will create strategy (including 4P), recommendations and customer priorities basing on short- and long-term business potential and consumer & shopper trends.  

You will be a driving force behind all trade marketing activations and projects (innovation, portfolio, activation, promotion, in-store communication, budgeting) you will work closely with Brand Managers and you will have full ownership of local activation plans.

You will have an ownership of the BTL investment and activation plan, assuring strong presence and shopper activation for our brands.

You will establish strong base for category management in Hungary, defining merchandising guidelines and kicking off category management cooperation with Modern Trade customers bringing in life change of category perception projects.

Bulgaria & Adria

Those are distribution markets; therefore, you are the driving force behind strategy, planning and evaluation. Working closely with distributor you will create the 4P strategy recommendations for the markets and create category management guidelines with ideal merch with distributor standards.

You will translate business and marketing strategies into rolling activity plan for all relevant off-trade channels and e-commerce. Co-leading development of the shopper marketing activities and defining KPIs with distributor.

You will have an ownership of the BTL investment and activation plan, assuring strong presence and shopper activation for our brands, acting as a first point of contact for all shopper activations and BTL execution related topics.

What is your background?

Joining a young organization that is winning the plant-based category and still have ambition for more you have a growth-mindset and track record in seizing sustainable opportunities.

Achieving goals gives you a rush, you have a strategic approach, and being analytical you know how to make valuable insights form information - assess risk and be financially savvy.

You feel comfortable in a stand-alone role being accountable for your own results but being a part of the team gives you as much joy. Managing projects engaging multiple stakeholders is natural for you and you know how to inspire and influence others.

Fluent Hungarian and English are musts. Bulgarian will be an advantage.

Hit the apply button or reach out on LinkedIn ( . I appreciate your CV may not be up to date, so you can just send over your LinkedIn profile.


At Upfield our purpose is clear: we make people healthier and happier with nutritious and delicious, natural, plant-based products that are good for you, our planet; and with packaging that’s free from plastic. In Poland, we’ve got iconic brands like Rama, Delma and Flora that people know and love. We have been a trusted category leader since 1871 and yet we feel like we’re only just getting started.  

Performance, Passion and Care define who we are as a company, how we work every day, and the responsibility we feel toward our Associates, our consumers, our business partners and our world.

We have big ambitions to grow this business and we want to attract the right people – those that love what they do, thrive on responsibility and are looking for career-defining opportunities. We work in Insurgent Culture with a talented and hungry team, demonstrating Unconditional Delivery Mindset each day. We act like owners, pick up the phone & get it done!

#Upfielders #upfieldglobal #shoppermarketing #categorydevelopment #trademarketing