Channel Category Manager

It's your purpose to grow Plant Power within the Belgian Retail market, as you are responsible for translating Upfields category vision into a channel strategy.  

Together with the Senior Trade Category Manager retail and the sales team, you wil be able to leverage the full capability of our local go to market organization to sustainably grow our business. You will develop strong channel category plans (with an important focus on the e-commerce channel) and build strong customer relationships in order to grow our business ahead of the market. You will define the role of each category/channel combination and analyse the 4P's per channel to develop shopper insights. You will create channel specific action plans and cooperate in channel relevant Joint-Business-Plans for our Key customers with the greatest growth potential. Next to developing and executing all channel specific action plans, you will continuously follow up, evaluate and optimize the business on channel & customer channel level.  

In this role, you will have a focus on E-commerce as well, where you will impelement and follow-up the Ecommerce strategy (Fit for Ecom, Performance Marketing, Data sharing). You will optimize content & track digital shelf performance (portfolio availability, perfect digital shelf, Search Engine Optimisation). You will track and measure the performance of the E-commerce channel, increase revenue effectiveness of spend and take appropriate actions based on analysis.  

You will aim to grow Upfield business stronger in the growing, profitable retail channels through our products in order to achieve our business targets on both growth & profit.  

You bring experience and a network within the Belgian FMCG or retail landscape to build strong relationships and to drive our Plant based growth agenda year on year. Your strong personality and entrepreneurial spirit will help you to identify and develop collaboration opportunities in order to achieve growth in both short and long term. Next to relevant Channel Category management experience, bringing any experience with E-commerce strategies is preferred. You will bring a good understanding of business financials (P&L, value chain) and analytical skills. In order to be succesful in this role, and within Upfield, it is essential to speak fluently Dutch, English and French.  

 About Upfield 

We are a highly entrepreneurial fast-paced team running a multi-billion Euro business across 60+ countries with the mind-set of a start-up! We are agile, creative, fast-to-market and obsessed with customers and consumers. 

At Upfield our purpose is clear……Making people healthier and happier with great-tasting, healthy and natural plant-based products which are good for our planet! 

People around the world are embracing plant-based foods for both health and ethical reasons. We are the authority in plant-based nutrition and the leading producer of plant-based spreads globally. Our vision for a “Better Plant-Based Future” drives positive change in people’s health, their daily lives and our planet’s sustainability. With our expertise in food and nutrition, we are leading in this new era focused on more natural ingredients, clean labelling and processes that deliver healthier products that are great tasting and have superior quality. Around the world, consumers know and love our iconic products, examples in Belgium are SOLO, PRO-ACTIV, BECEL, PLANTA and EFFI. 

As colleague, you would match to Upfield when you are working flexible and open-minded, you quickly adapt to changing requirements and you have strong communication and presenting skills. You also have a strong work ethic, resilience in the face of pressure, are a good team player and you can meet multiple stretching deadlines.  

Please apply below, or if you have additional questions, just send me a whatsapp message using (0615697958). I understand your resume might not be up to date, just send me what you have.    

We would like to receive your application before October 7th, after this date, everyone will get a response.   

Milou van Regteren, Talent Acquisition Specialist   

If you want to make an impact where it matters, apply now!   

#Upfield #Upfielders #LI-MR1  

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