Activation Manager - Upfield

Activation Manager

Upfield is looking for an Activation Manager to strengthen the Northern Europe team as well as our brands (i.e. Flora, Becel, Lätta, Milda, Creme Bonjour & Violife) across the markets. In this role you work closely mainly with the Swedish and Finish sales team including the Field force and you are the link between the Sales and the Brand teams. This is a very exciting opportunity within Upfield to have full ownership and freedom to shape our in-store activations. You will localize global and Nordic initiatives and implement them on the local market.

You will be working on the design and implementation of the customer marketing strategy together with the Brand & Sales Teams. You connect on promotions (calendar and mechanics), in-store visibility, and activation (product demos, fairs, coupons, competitions, and relevant point-of-sale material). You will be working on strong distribution plans for innovation and renovation and a key driver is the speed-to-market. You coordinate the Field Force (external) according to business strategy and priorities. You focus on Perfect Store management and critical success factors to win in-store. In this role, you report into the Head of Sales for Sweden and you actively participate in Marketing-Trade meetings to share key actions and learnings to take corrective measures (if needed) together with the Brand Managers. You manage production and distribution of Point-of-Sale materials to Field Sales force. In addition, you monitor and analyze Competition activities and you mnage the Trade Marketing Budget

You have 2-4 years of relevant Marketing or Trade/Customer Marketing experience in the FMCG space and have experience in Project Management. You have excellent analytical skills and you love looking at the data and to make fact-based decisions that will drive the business forward. Working with sell-out / shopper data like Nielsen makes you happy.

You're looking for a role where you're entrepreneurial mindset isn't wasted. You have a critical spirit and constantly challenge the status quo. You love to solve problems and make things happen and you won't stop until you've made a difference.
You speak and write English and Swedish fluently.

You’ll have to enjoy working in a fast-paced environment and it will take hard work and determination; we will give you the ownership you need to make an impact. 
You’ll have to deliver on the commitments you make. And we’ll give you the freedom and flexibility to do your job and build your own career. 

At Upfield we want you to bring your ideas, your motivation and desire to succeed! This part of the role is up to you to complete.

Please apply below, or if you have additional questions just send me a whatsapp message using (+31 615697958). I understand your resume might not be up to date, just send me what you have.

We would like to receive your application as soon as possible and everyone will get a response.

Milou van Regteren, Talent Acquisition Specialist

If you want to make an impact where it matters apply now!