Our vision is for a Better Plant-Based Future

Our Purpose

At Upfield, our Purpose is to make people healthier and happier with great tasting, all-natural plant-based nutrition products that are better for the planet.

Our vision for a “Better Plant-based Future” aims to drive positive change in people’s health, their daily lives and the impact our business has on the planet.

Upfield is building a sustainable business that delivers a positive social impact wherever we can, including throughout our supply chains, our operations, and our interactions with our local communities around the world.

Our Purpose drives everything we do. Find out how Upfield is bringing its Purpose to life through our focus areas: Responsibility, Sustainability, and Community Involvement.

“We have a responsibility to positively impact the health of our consumers and the care of our planet for future generations.”

David Haines, Group CEO

mother and daughter making cookies
kid eating an avocado sandwich


Quality products that taste great and perform well is our highest responsibility.

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big sunflowers field and wind turbines


Upfield’s approach to Sustainability.

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