Our Purpose

At Upfield, Our Purpose is to make people healthier and happier with nutritious and delicious, natural, plant-based food that is good for you and for our planet, with packaging that is free from plastic.

We are growing a movement. To advocate for the transformation of the food system and promote the benefits of plant-based eating. We are Generation Plant. As a business, we want to positively impact our planet, and the health of future generations through the decisions that we make and the actions that we take. Our delicious products enable everybody to eat plant-based foods without any compromise. We are in pursuit of a “Better Plant-Based Based Future” because a plant-based future is more delicious, better for health and better for the planet.

You can read exactly what we see as A Better Plant-Based Future in our policy paper.

But we can’t do this on our own. We need to work together with others to support our vision. We are passionate about building a collective voice to help drive the change that is needed to establish a sustainable food system.  In fact, click here to watch some inspiring stories of fellow plant-based pioneers who are all on a mission to create ‘A Better Plant Based Future.’

We are a global community of insurgents, innovators and foodies. Generation Plant is everyone, from chefs to nutritionists, farmers to civil society and governments; together we are championing ‘A Better Plant-Based Future.’

Delicious Food

The future of food is plant-based and it tastes incredible

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Better Planet

We are building a sustainable food system

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Better Health

Embracing the good that plants can do for our bodies, and making it accessible to everybody

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