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Upfield remains committed to making people healthier with nutritious, delicious, natural, plant-based food

Upfield remains committed to making people healthier with nutritious, delicious, natural, plant-based food

14.05.2024

Upfield remains committed to making people healthier with nutritious, delicious, natural, plant-based food

UAE, Dubai, 15 May 2024: Reinier Weerman, General Manager of Upfield Middle East & North Africa, reaffirmed the company's global strategy and awareness efforts to encourage more people to adopt a plant-based diet.

As a global leader in plant-based food, Upfield aims to drive the transition to a more sustainable food system while delivering purposeful and sustainable business growth.

Mr. Weerman made these statements while representing Upfield at the Food Innovation Conference 2024, organised by the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) in collaboration with the World Economic Forum. The conference brought together over 150 global experts, academics, public and private businesses, and farmers to accelerate knowledge sharing, showcase the latest food industry innovations, and amplify the role of technology in building resilient, inclusive and sustainable food systems.

"With the worsening climate crisis, sustainability leadership is more important than ever," said Mr. Weerman. "At Upfield, we believe that plant-based foods, with their lower environmental impact, are a key solution for improving nutrition security. As demand for healthier and more sustainable plant-based options grows, Upfield is well-positioned to lead the change. We will continue pioneering the future of food by offering delicious plant-based products that are good for people and the planet."

Upfield, headquartered in Amsterdam, sells plant-based butters, spreads, creams, and cheeses to retail and food service partners in over 90 markets worldwide. With a rich heritage spanning more than 150 years, the company's products are made in 14 manufacturing sites around the globe.

From its regional headquarters in Dubai, Upfield reaches millions of consumers across the Gulf Region and has seen rapid growth in the adoption of plant-based foods in the food service sector.

The global demand for plant-based foods continues to rise steadily, driven by increasing health awareness, environmental sustainability concerns, and the desire to protect the planet from climate change. According to United Nations data, switching to a plant-based diet can reduce an individual's annual carbon footprint by up to 2.1 tons for a vegan diet and up to 1.5 tons for vegetarians.

For more information about Upfield and our commitment to a healthier, more sustainable future, please visit our website at www.upfield.com.